DC Entertainment and Warner Bros. have launched the “Superman Hall of Heroes” as an online portal through which individuals can gift their own heroes with Man of Steel-themed merchandise.

The companies have inducted some notable names of their own — Christopher Reeve; Shaquille O’Neal; Jackie Robinson; chef David Burke; Fire Department of New York commissioner Salvatore Cassano; paralympic gold medalist Alana Nichols; Tiny Super Heroes founder Robyn Rosenberger; former U.S. Army soldier and Medal of Honor recipient Sal Giunta; marathon runners Dick and Rick Hoyt; and national teacher of the year Jeff Charbonneau — as the first to be recognized by the site during a ceremony at Military Island in Times Square on Tuesday.

A new group will be inducted each year.

“For more than 75 years, Superman has inspired us to achieve heroic feats, act with moral integrity, and embrace our individuality,” said Brad Globe, president of Warner Bros. Consumer Products. “Today, WBCP and DC Entertainment are honored to launch the Superman Hall of Heroes, which pays tribute to everyday heroes who embody the attributes we admire in the Man of Steel … and celebrate those individuals – coaches, mentors, teachers, parents, friends and more – who have made a positive impact on their lives or on the lives of others.”

(From left to right: Brad Globe, Robyn Rosenberger, Jeff Charbonneau, David Burke, Della Britton Baeza, Alana Nichols, Salvatore Cassano, Matthew Reeve, Dick Hoyt, Rick Hoyt and Salvatore Giunta) (Photo by Ilya S. Savenok/Getty Images for WBCP)

To pay tribute to their own heroes, individuals can submit a photo and story of their honorees at SupermanHallofHeroes.com, where they will be showcased in perpetuity. As part of the effort, consumers can choose from multiple gift-giving options and levels, ranging from $5 to $150. A portion of the sales will be donated to the Christopher & Dana Reeve Foundation.

The Superman Hall of Heroes program will also launch the Red Cape Crew, a community outreach initiative that will perform random acts of kindness in markets across the country. DC said the Red Cape Crew will contribute to local community efforts and follow the examples set by heroes to make the world a better place, one good deed at a time.

DC has long turned to it superheroes for charity efforts.

For more than two years, DC has turned to the Justice League to promote We Can Be Heroes, a campaign dedicated to raising awareness and funds for the hunger and drought crisis in the Horn of Africa.