Showbiz’s Obamacare Boosters to Hold 6-Hour Livestream Event to Promote Insurance Coverage

With another set of deadlines looming to enroll in a healthcare plan, a group of Hollywood supporters of Obamacare are staging a 6-hour livestream event on Thursday aimed at getting young people covered.

Funny or Die, Maker Studios and YouTube Studios are partnering with Covered California and other state insurance exchanges for the event, to be held at YouTube Studios in Playa Vista. Organizers say that the “Tell a Friend — Get Covered” event will be a mix of comedy skits and educational segments, including Funny or Die videos featuring Jennifer Hudson, Olivia Wilde and Elizabeth Banks.

According to the latest figures, 2.2 million people have selected private health plans through federal and state exchanges as of the end of December, and 30% of them were under the age of 35. The percentage of young people signing up is below White House targets, but there is expectation that there will be a surge in enrollees closer to the March 31 deadline to sign up for coverage this year.

The livestream event is incorporating Twitter, Facebook, Instagram and Vine in an effort to engage younger audiences, with a number of celebrities including John Legend, Jason Mraz, Pearl Jam, Lady Gaga and Kerry Washington sending out messages to their followers urging sign ups.

Marc Scarpa is executive producer of the event, with The Collective, Maker Studios and Funny Die as producers.

The event will be shown here.

More Biz

  • Aretha Franklin - American Soul Singer

    Aretha Franklin Funeral, Public Viewing Plans Announced

    With another set of deadlines looming to enroll in a healthcare plan, a group of Hollywood supporters of Obamacare are staging a 6-hour livestream event on Thursday aimed at getting young people covered. Funny or Die, Maker Studios and YouTube Studios are partnering with Covered California and other state insurance exchanges for the event, to […]

  • Stan Lee

    Judge Grants Restraining Order to Protect Stan Lee

    With another set of deadlines looming to enroll in a healthcare plan, a group of Hollywood supporters of Obamacare are staging a 6-hour livestream event on Thursday aimed at getting young people covered. Funny or Die, Maker Studios and YouTube Studios are partnering with Covered California and other state insurance exchanges for the event, to […]

  • Prince Rogers Nelson

    Prince Estate and Sony Release 23 Long-Unavailable Albums Digitally

    With another set of deadlines looming to enroll in a healthcare plan, a group of Hollywood supporters of Obamacare are staging a 6-hour livestream event on Thursday aimed at getting young people covered. Funny or Die, Maker Studios and YouTube Studios are partnering with Covered California and other state insurance exchanges for the event, to […]

  • Rosie O'Donnell, Frankie Shaw, David Nevins,

    Showtime Takes Boutique Approach Amid Intense Competition for Talent, Premium TV Viewers

    With another set of deadlines looming to enroll in a healthcare plan, a group of Hollywood supporters of Obamacare are staging a 6-hour livestream event on Thursday aimed at getting young people covered. Funny or Die, Maker Studios and YouTube Studios are partnering with Covered California and other state insurance exchanges for the event, to […]

  • Ryan Kavanaugh

    Relativity Media Sale to UltraV Holdings Approved by Bankruptcy Judge

    With another set of deadlines looming to enroll in a healthcare plan, a group of Hollywood supporters of Obamacare are staging a 6-hour livestream event on Thursday aimed at getting young people covered. Funny or Die, Maker Studios and YouTube Studios are partnering with Covered California and other state insurance exchanges for the event, to […]

  • Music Streaming Revenue placeholder

    Fraud Has Become the Latest Hurdle for Music Streaming

    With another set of deadlines looming to enroll in a healthcare plan, a group of Hollywood supporters of Obamacare are staging a 6-hour livestream event on Thursday aimed at getting young people covered. Funny or Die, Maker Studios and YouTube Studios are partnering with Covered California and other state insurance exchanges for the event, to […]

More From Our Brands

Access exclusive content