You will be redirected back to your article in seconds

Saban Brands Launches Lifestyle and Entertainment Groups

Saban Brands is splitting itself into two divisions — entertainment and lifestyle — as the company expands its portfolio beyond the “Power Rangers” franchise.

The move is meant to enable each division to focus on growing their properties.

For example, the entertainment arm will produce films, TV shows and digital content around “Power Rangers,” “Julius Jr.,” and “Digimon Fusion.” Other projects in development include “Popples,” “Luna Petunia” and “Emojiville” for a variety of entertainment platforms.

A new “Power Rangers” film is currently in development that Lionsgate will release in 2016.

Meanwhile, the lifestyle group manages Saban’s ownership of the Paul Frank clothing line, whose mascot is Julius, an animated monkey.

Dan Castle, managing director of strategic business development, oversees the lifestyle division, which was launched to expand Saban Brands into fashion and other categories. It recently acquired Macbeth, an apparel, footwear and accessories brand inspired by musicians.

Castle is based out of Saban’s New York offices and show room, reporting to Elie Dekel, president of Saban Brands. Dekel also oversees Saban Brands Entertainment.

“Saban Brands Lifestyle Group’s focus is to actively acquire and grow brands that have a passionate consumer following,” Castle said.

Saban Brands was formed in 2010 as an affiliate of Saban Capital Group.

At the time, the goal was for Saban Brands to build a portfolio of properties that it could build as brands across a variety of marketing, distribution, licensing and retail platforms.

The company created a global content distribution unit to handle “Power Rangers” and other properties in September.

“We have proven our approach to brand management and expansion, so these new units were a natural progression for us,” said Dekel, who led the company’s expansion from the Los Angeles headquarters. “With the development of Saban Brands Lifestyle group and Saban Brands Entertainment group, we now have the opportunity to further elevate our current and future portfolio of properties in each of these sectors.”

More Biz

  • R Kelly protest

    Protesters Rally Outside Sony Music Headquarters, Demand the Company Drop R. Kelly

    Standing in the cold with megaphones outside of Sony Music’s New York headquarters, a group of activists delivered the company, parent of Kelly’s longtime label RCA, a petition signed by over 217,000 people demanding that the singer be dropped from the label. The rally comes less than a week after a plane carrying a banner [...]

  • Robert Smith, Longtime Executive at DuArt

    Robert Smith, Longtime Executive at New York's DuArt Film Labs, Dies at 88

    Robert Smith, a longtime executive with New York’s DuArt Film Labs, died Jan. 11 in Montvale, N.J. He was 88. Smith spent some 62 years with DuArt, the film processing and post-production facility founded in 1922 in the penthouse of an automobile garage in Midtown. Smith rose to president of DuArt before retiring in 2015. [...]

  • Fake Washington Post

    Fake Editions of Washington Post Distributed in D.C.

    The Washington Post was forced to issue a statement on Wednesday morning after commuters were handed fake print copies of the newspaper with a headline claiming President Donald Trump had fled the White House. “There are fake print editions of The Washington Post being distributed around downtown DC, and we are aware of a website [...]

  • Stock market Stock buyback

    Stock Buybacks Leave Firms Without Funds to Invest in Future (Column)

    Corporate giants on the S&P 500 have spent more than $720 billion during the past year on stock buybacks. Media and entertainment firms account for only a fraction of that spending, but even $1 million spent on share repurchases seems a foolhardy expenditure at this transformational moment for the industry. The record level of spending [...]

  • Sinclair Enters Streaming Arena With Local

    Sinclair Enters Streaming Arena With Entertainment Bundle and Local Channels

    Sinclair Broadcast Group is diving into the increasingly crowded streaming platform arena with the launch today of Stirr, a free OTT entertainment bundle offering local news and general entertainment, sports and lifestyle channels. Sinclair aims to leverage the near-national reach of its sprawling station group with its strong local presence in markets across the country [...]

  • Tokyo Film Festival and Market Choose

    Tokyo Film Festival and Market Set Separate Dates in 2019

    The Tokyo International Film Festival and its accompanying rights market, TIFFCOM, will be held on separate dates this year. Some film executives may have to choose to attend one or the other. The film festival Wednesday announced that it will be held from Monday, Oct 28 to Tues, Nov. 5. Previously, the TIFFCOM market said [...]

More From Our Brands

Access exclusive content