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Reuters Taps Variety as Its Syndication Partner for Entertainment News

Penske Media Corporation has signed a wide-ranging syndication deal with Reuters that will make Variety its partner for entertainment news, the companies announced Thursday.

The pact will extend the reach of the publication’s breaking news, feature stories, columns, reviews, analysis, data and original video content to the news service’s broad array of clients around the world.

“This new alliance with Reuters is a hugely significant deal for Variety,” said Variety editors-in-chief Claudia Eller, Andrew Wallenstein and Cynthia Littleton in a joint statement. “Over the past year and a half we have redoubled our efforts to produce bold, thought-provoking content, and this arrangement enables us to widely distribute our fast-breaking entertainment news and analysis to hungry outlets all over the globe.”

Financial terms of the deal, which encompasses content drawn from both Variety’s magazine and website, were not disclosed.

Reuters, which is expected to begin providing Variety content in August, previously partnered with multiple publications including TheWrap.com to provide entertainment news.

The deal also extends to “Variety Latino–Powered by Univision,” a joint venture PMC and Univision announced in February that provides Spanish-language entertainment news via VarietyLatino.com.

“Reuters is committed to providing our customers around the world with real-time, high-impact multimedia news,” said Daniel Mandell, senior VP of business development at Reuters. “As a leading provider of quality entertainment news, Variety and Variety Latino are natural partners to help Reuters deliver unparalleled entertainment coverage to our clients.”

“This fantastic partnership emphasizes the powerful combination of Variety and Variety Latino’s industry-leading journalistic content with Reuters’ preeminent global news platform,” said Variety publisher Michelle Sobrino-Stearns. “We are excited that our best-in-class news coverage will reach the broadest possible audience.”

Reuters and PMC are also looking beyond the Spanish-language market to other overseas opportunities for localized content.

PMC acquired Variety in October 2012.

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