Record 1 Million Pay to Access WWE’s ‘WrestleMania 30’ in U.S.

Wrestlemania 30 xxx

WrestleMania 30” was available in a record 1 million households in the U.S., WWE said Tuesday.

WWE announced that there were 667,000 subscribers to its all-digital streaming WWE Network following the company’s biggest pay-per-view event April 6 in New Orleans, while the event also generated nearly 400,000 PPV buys.

That means roughly 1.067 million people in the U.S. had paid to access a “WrestleMania” for the first time domestically, WWE said.

It’s a clever crunching of numbers for WWE, but one worth noting, considering “WrestleMania” typically generates around 1 million PPV buys overall through traditional cable and satellite PPV providers worldwide.

WWE is charging $10 a month for its WWE Network with a six-month commitment. WWE’s goal is to sign up 1 million subscribers by the end of 2014. The network was already turning a profit, according to WWE, with just 400,000 subscribers. The network will make all of WWE’s 12 PPVs available to subs.

PPV providers typically charge around $70 to watch the four-hour “WrestleMania” in HD.

WWE Network launched Feb. 24 in the U.S. and streamed six hours of live coverage of “WrestleMania 30” on April 6. The company also said more than 7.1 million hours of video content was viewed on the WWE Network during “WrestleMania” week, from April 1 through April 8.

The company plans to launch its network in Canada, the U.K., Australia, New Zealand, Singapore, Hong Kong and the Nordic countries in late 2014 and early 2015.

To boost numbers, WWE is now offering a free one-week trial of WWE Network that will give users access to “WrestleMania 30” as well as its lineup of original series and vast library of programming and PPVs.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 4

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. ncrdbl1 says:

    What some are refusing to recognized that for every person who switches from PPV to the WWE network the WWE loses money. Sure you got people to pay $60 up front for the first 6 months. But you lose revenue from as many as five other PPV evens besides the money lost from Wrestlemania. In 2014 if you paid the $60 up front and got the 6 months of WWE Network you got to see Wrestlemainia, Extreme Rules,Payback, Money in the Bank, Battleground and SummerSlam, a $285 value. So for every person who made the switch the WWE lost $225.00.

  2. ronny says:

    This. Why is it so taboo for there to be several viewing options available to customers? Both streaming and PPV can co-exist and make potentially twice as much money. Yet, when WWE started setting up their online streaming network, cable and satellite providers acted all butt-hurt that WWE was trying to circumvent them. WWE listened to what their fans/customers wanted and made it happen for them. What a totally foreign concept in the age of digital content exclusivity.

    Content providers: you can have your cake and eat it, too.

  3. Barry says:

    667k subscribers + $60 initial commitment = $40m
    400k PPV watchers x $70 = $28m
    Plus box office, sponsors, etc.

    I hope other content providers are taking notice. Simply staggering.

    • Patrick says:

      @barry WWE only gets around 20 bucks for PPV revenues. So it would be 400k + $20 = $8million. The cable company gets the other 50 bucks.

      @ronnie The cable companies are pissed because they get around 75% of the revenue from the PPVs. Therefore when less people order PPVs then they make less money. WWE pretty much took 600k viewers away from them. So yeah they are pissed.

More Biz News from Variety