Griffin Schein Communications, which has specialized in issue advocacy for entertainment figures and public interest clients, has renamed itself Rally.

Felix Schein is president of the firm, with Lara Bergthold, Hillary Moglen and Leo Wallach as principals.

The firm led communications efforts with the American Foundation for Equal Rights in the nonprofit’s quest to overturn Proposition 8 in federal courts and has worked on advocacy efforts involving Maria Shriver, Alicia Keys, Rob Reiner and Norman Lear. It has been working with Students Matter in its Vergara vs. California lawsuit, which seeks to strike teacher tenure, dismissal and seniority laws in the state.

Schein has led the firm since 2012, when founding partner Chad Griffin left to lead the Human Rights Campaign.