Prime Focus Technologies to Acquire DAX

Prime Focus Technologies, the tech arm of Prime Focus, announced Monday that it has inked a deal to acquire DAX, whose services include cloud-based production workflow and media asset management applications.

PFT will acquire all DAX assets for $9.1 million, in addition to performance-based payouts.  Cash flow from North American operations will support the payment.

PFT will now have ownership of DAX’s patented technology products including its Digital Dailies solution. The acquisition will also service PFT’s strategic expansion in North America as it begins to work with DAX’s customers, which include Warner Bros., CBS, 20th Century Fox and Fox TV Studios, Legendary Pictures A&E, Showtime, Starz, Relativity Media and Lionsgate as well as several indie production and distribution companies.

The transaction is expected to close in the coming weeks and PFT and DAX will be exhibiting together at the upcoming NAB show in April.

More Digital

  • YouTube logo

    YouTube to Test New 'Explore' Feature in iOS App With Expanded Video Recommendations

    Prime Focus Technologies, the tech arm of Prime Focus, announced Monday that it has inked a deal to acquire DAX, whose services include cloud-based production workflow and media asset management applications. PFT will acquire all DAX assets for $9.1 million, in addition to performance-based payouts.  Cash flow from North American operations will support the payment. […]

  • sonos

    Smart Speaker Maker Sonos Prices IPO at $17 to $19 per Share

    Prime Focus Technologies, the tech arm of Prime Focus, announced Monday that it has inked a deal to acquire DAX, whose services include cloud-based production workflow and media asset management applications. PFT will acquire all DAX assets for $9.1 million, in addition to performance-based payouts.  Cash flow from North American operations will support the payment. […]

  • Dan Murray

    Influencer-Marketing Startup CreatorIQ Taps Dan Murray as President

    Prime Focus Technologies, the tech arm of Prime Focus, announced Monday that it has inked a deal to acquire DAX, whose services include cloud-based production workflow and media asset management applications. PFT will acquire all DAX assets for $9.1 million, in addition to performance-based payouts.  Cash flow from North American operations will support the payment. […]

  • Jack Ma Alibaba

    Alibaba Looking at Expansion in Advertising, Media Sectors

    Prime Focus Technologies, the tech arm of Prime Focus, announced Monday that it has inked a deal to acquire DAX, whose services include cloud-based production workflow and media asset management applications. PFT will acquire all DAX assets for $9.1 million, in addition to performance-based payouts.  Cash flow from North American operations will support the payment. […]

  • YouTube logo

    YouTube Streams Over 180 Million Hours to TV Screens Every Day

    Prime Focus Technologies, the tech arm of Prime Focus, announced Monday that it has inked a deal to acquire DAX, whose services include cloud-based production workflow and media asset management applications. PFT will acquire all DAX assets for $9.1 million, in addition to performance-based payouts.  Cash flow from North American operations will support the payment. […]

  • Facebook

    Facebook Suspends Data-Analytics Firm Crimson Hexagon to Probe Potential Policy Violations

    Prime Focus Technologies, the tech arm of Prime Focus, announced Monday that it has inked a deal to acquire DAX, whose services include cloud-based production workflow and media asset management applications. PFT will acquire all DAX assets for $9.1 million, in addition to performance-based payouts.  Cash flow from North American operations will support the payment. […]

  • Trump Davos

    Trump Tariffs Could Make Apple Watch, Sonos Speakers More Expensive (Report)

    Prime Focus Technologies, the tech arm of Prime Focus, announced Monday that it has inked a deal to acquire DAX, whose services include cloud-based production workflow and media asset management applications. PFT will acquire all DAX assets for $9.1 million, in addition to performance-based payouts.  Cash flow from North American operations will support the payment. […]

More From Our Brands

Access exclusive content