The Paley Center for Media’s board of trustees has tapped marketing chief Maureen Reidy to succeed Pat Mitchell as president and CEO.

Reidy had been Paley’s chief marketing officer and acting chief operating officer since joining the org last year. She was previous CEO of marketing agency Argus Group. She was also COO of IMG Fashion and worked for New York City as chief marketing officer under Mayor Michael Bloomberg.

“There is no better person to lead the Paley Center than Maureen Reidy, and after an extensive nationwide search we were so pleased to select our new president and CEO from within the Paley Center family,” said Frank A. Bennack, Jr., executive vice chairman of Hearst Corp. and chairman of the Paley Center Board. “Maureen has a proven track record as a strong, respected leader and provides a business-minded approach that will build upon the Paley Center’s great success and take us to even greater heights.”

Mitchell has served as prexy-CEO of Paley Center since 2006. Before coming to the New York-based non-profit org, Mitchell was CEO of PBS. During her tenure, the org changed its name from the Museum of Television and Radio to Paley Center for Media in an effort to reflect the broader media landscape. In addition to its Gotham HQ, the center has an outpost in Beverly Hills.

“For the past eight years I’ve worked with a truly remarkable team and been honored to steer the Paley Center through a game-changing rebranding campaign and introduce innovative programming, attracting high profile leaders in entertainment, technology, business, politics, and policy,” Mitchell said. “I’m thrilled to have the opportunity to continue working with them in my new role as executive vice chairman.”