NBCUniversal has named Alison Moore — previously GM of DailyCandy, the female-focused website the Peacock shuttered last week — general manager and EVP of TV Everywhere in the company’s content distribution group.

In the newly created role, Moore will be responsible for NBCU’s TV Everywhere initiatives, including developing marketing and strategy to increase audience awareness, adoption and usage across the company’s networks.

NBCU hired Moore in 2012 as exec VP and general manager of DailyCandy. She was previously with HBO, where as SVP of digital products she led development and operations of the premium cabler’s digital platforms, including HBO Go, HBO.com and HBO On Demand. Prior to HBO, Moore worked at Cablevision Systems and Turner Broadcasting, and two startups, DatSat and Flooz.com.

Moore will work with NBCU exec VP Ron Lamprecht, whose duties will expand to focus on driving deals with current and future linear TV providers, operational delivery and the current season TV windowing strategy for the company’s new media platforms. Moore and Lamprecht will both report directly to Matt Bond, EVP of content distribution.

“Alison’s proven leadership in digital media — from small startups to major media companies — adds tremendous value to our rapidly evolving content distribution effort,” Bond said. “With Alison’s experience we’re going to keep growing the amount of content available to consumers and take TV Everywhere to the next level.”

In 2013, NBCU distributed 140 TV series via TV Everywhere authenticated services, up more than 50% from the previous year. Currently, 16 networks deliver 6,000 episodes per year to pay-TV partners. According to NBCU, over the last year it has reached distribution deals with pay-TV providers serving 80% of the market.

Comcast had acquired DailyCandy in 2008 for $125 million from investment firm Pilot Group. The idea at the time was that the fashion-and-lifestyle digital publication for women would mesh with Comcast cable networks like E!. Since then, Comcast acquired NBCU — which has female-focused networks like Bravo and Oxygen — but the hoped-for synergies with DailyCandy never materialized.

NBCU also pulled the plug on Television Without Pity, saying in a statement that the TV recap site and DailyCandy “are no longer viable businesses for our company.”