The upcoming NATPE market and conference is embracing its “Content Without Borders” theme, said NATPE president and CEO Rod Perth during a media conference call Wednesday.

“We are not a niche market, and this year’s conference is a true testament to the unique and diverse opportunities we serve, spanning the entire content value chain, across all platforms and covering every sector of the business,” said Perth. The programming conference runs Jan. 20-22 at the Fontainebleau Hotel in Miami Beach.

Perth said registration among attendees and exhibitors is running “on pace” as expected. He also announced numerous speakers for the event, including Eva Longoria, Jay Leno, Craig Ferguson, Morgan Spurlock and more, as well as YouTube stars Tyler Oakley, Gary Vaynerchuk, Marcus Johns and Connor Franta, to further bolster NATPE’s support of the digital space.

Phil Rosenthal (“Everybody Loves Raymond”) will serve as moderator of Norman Lear’s opening keynote.

The conference will also feature a new NATPE Reality day, on Tuesday, Jan. 20, with a schedule of panels on the state of reality television, formats, syndication and development. Clay Newbill and Daymond John of ABC’s “Shark Tank” will also be present to talk about the show.

Attendees will also have the opportunity to pitch ideas directly to a roster of execs.

The Reality Breakthrough Awards, another first for NATPE, will honor reality programs that “broke through the clutter,” said Perth. The org unveiled contenders in five categories: competition, docusoap, game show, reality and factual. Winners will be handed out at a luncheon event on Jan. 20.

The finalists are:

  • Competition: “American Ninja Warrior,” “Face Off,” “MasterChef Junior,” “Shark Tank,” “The Voice”
  • Docusoap: “Big SMO,” “Chrisley Knows Best,” “Teen Mom,” “True Tori,” “Wahlburgers”
  • Game show: “@Midnight,” “Hollywood Game Night,” “Jeopardy,” “The Chase,” “The Price is Right”
  • Reality: “Botched,” “Catfish,” “Life Below Zero,” “Naked & Afraid,” “The Profit”
  • Factual: “Anthony Bourdain: Parts Unknown,” “No Reservations,” “Brain Games,” “Cold Justice,” “The Daily Show with Jon Stewart”

Also during the conference, NATPE will present findings from the second consecutive research study commissioned by NATPE and the Consumer Electronics Association. The study will explore content discovery and behavior as they relate to live television viewing, and will be presented during panel sessions at both International CES and NATPE.