Banijay Group has tapped former Endemol North America boss David Goldberg to launch the L.A.-based Banijay Studios North America and develop original content across multiple genres.
Serving as CEO of Banijay North America and as Banijay Group prexy, Goldberg will oversee the entertainment shingle’s further expansion into English language territories and Latin America.
Goldberg will be based in Los Angeles and will report to Marco Bassetti, CEO of Banijay Group.
Last September, Goldberg stepped down from Endemol USA (Big Brother)_ which he launched — after a 13-year tenure.
The new outfit will be Banijay’s second North American production entity, alongside Bunim/Murray Productions, which is behind such hit shows as “Keeping Up with the Kardashians” and “Total Divas” (E!), “Project Runway” (Lifetime), “The Challenge” (MTV), and “The Bad Girls Club” (Oxygen).
Bunim/Murray will remain independent from Banijay Studios North America, and continue to grow its operations in North America which already include BMP Latin, BMP Digital, and BMP Films.
Jonathan Murray, chairman of Bunim/Murray, will continue to report directly to Bassetti.
“We are very pleased to have David join us, and excited at the prospect of working with him and his team in the coming months as they develop new formats which we will roll out globally through our growing production capabilities,” said Marco Bassetti, CEO of Banijay Group comments. “David’s expertise, persuasive powers and creative vision will be huge assets to us as we continue to increase our production presence in English speaking markets, a strategic priority for us that will continue to roll out over the coming year.”
David Goldberg added, “Banijay is a well capitalized, creative company that has the potential to become one of the most important players in the largest television market in the world. Banijay Studios North America will be a magnet for some of the most creative producers and talent in the content creation business.
Goldberg also said he was looking forward to expanding Banijay’s multi-territory, multi-platform business.”