Marriott Content Studio, the entertainment arm of the Marriott hotel chain, has cast William Spencer and Caine Sinclair in “Two Bellmen,” the first short film the company is producing as part of an effort to reach consumers through branded content.
The cast for the project, that Daniel “Malakai” Cabrera will direct, also stars Henry Simmons (“Agents of SHIELD”), Miles Brown (“Black-ish”), Sophina Brown (“The Good Wife”), Josue Figueroa (“Step UP: Revolution”), Josue Antonio (the “Step Up” franchise), Taryn Southern (“The Single Life”) and Stephen Boss (“So You Think You Can Dance”).
Project’s plot revolves around two bellmen as they thwart a heist at a private art event.
Spencer and Sinclair are Hollywood stuntmen whose credits include the first two “Spider-Men” movies and NBC’s “Grimm.”
Jade Raybin wrote “Two Bellmen” with Cabrera, based on a story that Raybin developed with Spencer, Cabrera and Sinclair (above from left to right)
Substance Over Hype, which creates content involving dance, parkour, extreme sports, martial arts and music, is producing “Two Bellmen” with MCS.
Marriott launched its content arm to elevate the Marriott family of brands in non-traditional ways, especially among millennials who are increasingly turning to digital platforms for entertainment.
“Two Bellmen” will prominently feature downtown Los Angeles’ JW Marriott, at L.A. Live, when production starts Jan. 5. The film will shoot at the property through Jan. 11.
“We’re excited to get this cast and production before the cameras,” says David Beebe, VP, creative and content marketing at Marriott International. “Of all the prospective projects we’ve been developing, ‘Two Bellmen’ seemed best-suited so far for short film production. With its brilliant cast and story against the backdrop of one of our signature properties, ‘Two Bellmen’ promises terrific, nonstop action and fun, the film both entertains consumers and showcases the JW Marriott brand and this hotel in new and exciting ways to consumers.”
Marriott plans to release “Two Bellmen” in theaters, on digital platforms, in its hotel rooms, websites and promote the short to its 47 million Marriott Reward members.
“Working with JW Marriott has given us a very special and unique opportunity,” Cabrera said. “Substance Over Hype is partnering with a brand that understands how to work alongside cutting-edge creators to make engaging content. We are able to develop and produce entertaining content for the millennial audience without the delays that come with traditional content development. By placing a bit more faith in the storytellers, JW Marriott is enabling both the creative team and the audience to connect with the brands in an entertaining way.”
The start of production of “Two Bellmen” is part of a third round of content deals Marriott Content Studio has signed as part of its new entertainment marketing strategy.
It will launch its Snapchat programming Dec. 18, as part of a collaboration with Naritiv. Three-month effort launches with Snapchat stars Shaun McBride and Brittany Furlan.
Marriott introduced Gone, a new travel lifestyle vertical with Medium.com on Dec. 16, with an initial focus on Haiti and the soon-to-open Marriott Port-au-Prince property.