The 90-second video that Kia posted online Tuesday promotes the Korean automaker’s new K900 luxury sedan. The company will air a 60-second version during the Super Bowl. Fox is charging $4 million per 30-second spot.
“Take the blue key and go back to the luxury you know. Take the red key and you’ll never look at luxury the same again,” says Fishburne, in character, while mimicking his lines from the sci-fi saga.
The commercial, produced by David&Goliath, will air Feb. 2 during the match up between the Denver Broncos and Seattle Seahawks.
Many marketers buying ad time during the game already have posted their commercials online, including SodaStream, which capitalized on controversy surrounding an edited version of a spot that stars Scarlett Johansson.
Paramount Network is doubling down on its relationship with Taylor Sheridan. The cable network has ordered a new unscripted series created by Sheridan, the co-creator of the hit Paramount Network scripted series “Yellowstone.” The series is titled “The Last Cowboy.” It chronicles the lives of eight men and women who compete on the regular reining [...]
Demi Moore is the latest name to jump aboard UCP’s “Brave New World” series. The actress will play the recurring character of Linda, the brash, hard-living mother of Alden Ehrenreich’s character, John. The series, based on the Aldous Huxley novel of the same name, imagines a utopian society that has achieved peace and stability through [...]
Emmy-winning TV producer Krishnendu Majumdar is set to become the next chairman of BAFTA and the first person of color to occupy the prestigious post. Majumdar will begin his two-year tenure in 2020 after the term of the current chair, Pippa Harris, ends. Majumdar has first taken up the post of deputy chair, an appointment [...]
The Writers Guild of America has called off negotiations with the Association of Talent Agents in favor of pursuing individual talks with nine top agencies as it enforces a total ban on packaging fees and affiliated production for agents representing guild members. WGA West president David Goodman announced the guild’s decision to reject the ATA’s [...]
When Jane Curtin began her run as an original member of the Not Ready for Primetime Players on the storied first five seasons of “Saturday Night Live,” it was not unheard of for women working on the show be groped in the hallways of the production offices at 30 Rock. She remembers Milton Berle, the [...]
Globoplay, the streaming platform of Brazilian media giant Globo, is set to bow one of its most ambitious fictional series to date, “Aruanas” (“Sentinels of Nature”). The new series premieres worldwide July 2 on Vimeo-powered platform araunas.tv in more than 150 countries with subtitles in 11 languages: English, Spanish, French, Italian, German, Dutch, Russian, Arabic, Hindi, Turkish [...]
Spain’s The Mediapro Studio, the recently-launched content production-distribution giant, has teamed with Argentine-based company Non Stop TV to develop a bioseries on Lola Flores, the Spanish flamenco matriarch. The project is backed by The Flores Family, with Lolita and Rosario Flores, Lola Flores daughters, attached as executive producers, alongside Mariola Orellana. The series will recreate [...]