×

Variety Launches Vscore to Measure Actors’ Value

Variety has launched a premium pay subscription product, Vscore, which reveals the true value an actor brings to a TV or film project. Developed by Variety Insight, Variety‘s paid digital products group, Vscore is targeted to entertainment industry professionals including producers, agents, casting directors, casting executives, financiers and PR agents.

Vscore is the only measurement that tracks social listening across all social channels and news sites and correlates it with an actor’s box office and other data across TV and film. Also incorporated are the actor’s nominations and wins in all major award categories, as well as his or her upcoming projects. The score will adjust in real time according to the actor’s recent roles and media coverage.  For example, Johnny Depp rates the highest score of 100 according to the Vscore metric, while Jennifer Lawrence is the most highly-rated actress with a Vscore of 94.

Vscore covers more than 17,000 working actors in television and film, giving it the largest database of performers that incorporates all social channels.

“Vscore answers a critical need in the industry by incorporating social media mentions grounded in real world performance data to produce the most accurate actor measurement available to the entertainment industry,” said Mark Hoebich, president of Variety Insight. “This allows financiers, producers, executives and agents to identify the right actor to help move their project forward.”

Vscore’s searchable database rates each actor from 1 to 100, and allows the user to generate lists based on age, gender and ethnicity. Each actor’s listing includes representative contact details along with past work experience in TV and film, ratings and box office, social mentions, verified Twitter and Facebook pages, upcoming projects and awards nominations and wins. Vscore also suggests actors who have auditioned for the same roles, giving subscribers an instant casting list.

Vscore  was developed in conjunction with leading data providers including Viralheat for social listening, sentiment and analytics and Rentrak TV Essentials and BoxOffice.com for ratings and box office data. Variety Insight provided its own data for upcoming projects and awards.

For more information, see varietyinsight.com/vscore or email support@varietyinsight.com

Here are the top 10 in several categories as ranked by social mentions, box office, ratings and other criteria:

TOP 10 ACTORS

  1. Johnny Depp
  2. Will Smith
  3. Morgan Freeman
  4. Daniel Radcliffe
  5. Brad Pitt
  6. James Franco
  7. Leonardo DiCaprio
  8. Hugh Jackman
  9. Neil Patrick Harris
  10. Jamie Foxx

TOP 10 ACTRESSES

  1. Jennifer Lawrence
  2. Angelina Jolie
  3. Emma Watson
  4. Scarlett Johansson
  5. Kristen Stewart
  6. Zoe Saldana
  7. Cameron Diaz
  8. Anne Hathaway
  9. Meryl Streep
  10. Emma Stone

TOP 10 LATINOS

  1. Zoe Saldana
  2. Penelope Cruz
  3. Michelle Rodriguez
  4. Javier Bardem
  5. Sofia Vergara
  6. Jessica Alba
  7. Jennifer Lopez
  8. Antonio Banderas
  9. George Lopez
  10. Eva Longoria

TOP 10 AFRICAN AMERICANS

  1. Morgan Freeman
  2. Will Smith
  3. Jamie Foxx
  4. Samuel L. Jackson
  5. Queen Latifah
  6. Eddie Murphy
  7. Idris Elba
  8. Kevin Hart
  9. Kerry Washington
  10. Tyrese Gibson

TOP 10 TEENS

  1. Chloe Grace Moretz
  2. Ross Lynch
  3. Zendaya Coleman
  4. Bella Thorne
  5. Elle Fanning
  6. Joey King
  7. Jaden Smith
  8. Rico Rodriguez
  9. Sasha Pieterse
  10. Maisie Williams

 

 

More Biz

  • Sharp Objects

    Entertainment One Commits to Drama: "Hasbro Bought the Business to Expand It"

    “Sharp Objects” and “Run” producer-distributor Entertainment One is reassuring partners of its commitment to drama following its acquisition by toy giant Hasbro. EOne has always cultivated a strong set of procedurals, such as ABC’s Nathan Fillion-starrer “The Rookie” and Fox’s Stephen Dorff-led “Deputy,” but has also gained traction with cable propositions such as HBO’s “Sharp [...]

  • United States President Barack Obama (L)

    Barack Obama on Kobe Bryant's Death: 'Nothing Is More Heartbreaking'

    President Barack Obama spoke about the heartbreaking deaths of Kobe Bryant, his daughter, Gianna, and the seven other victims of the shocking helicopter crash last month. “That loss is something that I know many are still grappling with — particularly, Kobe, because he was with his daughter and those families and those children. And those [...]

  • Kobe Bryant Dead

    How to Get Tickets to the Kobe and Gianna Bryant Memorial Service

    The Los Angeles Lakers have announced that fans that wish to attend the public memorial of Kobe and Gianna Bryant can register for tickets online beginning Friday. The memorial will take place at 10 a.m. on Feb. 24 at Los Angeles’ Staples Center. Kobe and Gianna Bryant were among the nine killed in a helicopter [...]

  • R Kelly Sexual Assult Accusations Mugshot

    R. Kelly Hit With New Charges Alleging Sexual Abuse Against a Minor

    R. Kelly has been hit with new federal charges in Chicago, alleging that he sexually abused a minor female for four years, beginning in 1997, according to the Chicago Tribune. The superseding indictment, which was made public Friday, alleged Kelly sexually abused a girl who was identified as “Minor 6.” Kelly is already in prison [...]

  • ViacomCBS

    Third Point Adds Stakes in ViacomCBS and Amazon

    Investor Dan Loeb has added small stakes in ViacomCBS and Amazon to the portfolio of his Third Point LLC investment firm during the final months of 2019. Third Point disclosed in a Securities and Exchange Commission filing on Thursday its ownership of shares in the newly merged Redstone empire and the high-flying e-commerce behemoth. Loeb [...]

  • Plume of black smoke rising from

    Universal Music Denies Accusation That It Is Downplaying Damage in 2008 Archive Fire

    The day after Universal Music Group revealed that it is planning an IPO within three years, an attorney for four artists who have claimed to have lost recordings in a 2008 fire that destroyed thousands of assets in the company’s archives has accused UMG of “gamesmanship” and downplaying and refusing to reveal the extent of [...]

More From Our Brands

Access exclusive content