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Imperative Entertainment and Bastei Lubbe AG Create Joint Venture

Media corporation Bastei Lübbe AG and Imperative Entertainment, a multi-platform entertainment studio based in the USA, have announced the founding of a joint venture, Bastei LLC.

The two firms’ stated goal: bundling the publishing expertise at Bastei Lübbe, especially in the print and digital areas, and the company’s strong innovative power in the area of new media together with the experience of Imperative Entertainment in the area of international film, television, and entertainment.

The joint venture allows both sides to work with authors, screenwriters, directors and media companies to develop completely new properties for media including film, TV and the games market. Some of the projects currently in development include the family drama “Capital Gains,” the thriller “Pendulum” and the TV series “Gravies.”

“Imperative is working with the same approach that Bastei Lübbe has been pursuing for almost six decades and which we’ve continuously expanded to include new elements in recent years: offering good stories across multiple channels. Our close collaboration will allow us to blend the two success models, optimizing them together,” explains Felix Rudloff, CCO at Bastei Lübbe AG.

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