×
You will be redirected back to your article in seconds

‘Hercules’ Rules the Week in TV Advertising Spend

In this week’s edition of the Variety/iSpot.tv Movie Commercial Tracker, MGM’s “Hercules” leads in spending with an estimated outlay of $8.4 million for spots that have aired 1,903 times across 37 networks through July 27. (That’s a relatively modest boost from the $7.3 million spent the previous week.) BET scored the most commercial placements for “Hercules,” followed by MTV.

“Guardians of the Galaxy” and “Into the Storm” are effectively tied, each with $8 million in estimated TV commercial spend, with “Guardians” spots appearing most frequently on Disney XD and MTV, while “Storm” placements skewed toward Comedy Central and SyFy. “Lucy,” dipping to $6.7 million in estimated spend (from $8.2 million the previous week), echoed the “Storm” approach, with placements skewing toward SyFy and Comedy Central, in that order.

Finally, “A Most Wanted Man,” the espionage thriller starring the late Philip Seymour Hoffman, enters our top 5 with, curiously, HGTV and Bravo as the two networks scoring the most commercial placements. “Most Wanted,” with its $5.1 million estimated outlay, knocks Disney/Pixar’s “Planes: Fire & Rescue,” last week’s fourth-place spender, right out of our chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

Hercules – $8.4M

Hercules
Online Activity: 5.77% within the movie category*
National Airings: 1,903
Networks: 37
Most Aired On: BET, MTV
Creative Versions: 35
Est. Lifetime TV Spend: $26.8M
Studio: Metro-Goldwyn-Mayer (MGM)
Started Airing: 04/13/14

Guardians of the Galaxy – $8M

Guardians of the Galaxy
Online Activity: 8.75% within the movie category*
National Airings: 1,079
Networks: 38
Most Aired On: Disney XD, MTV
Creative Versions: 45
Est. Lifetime TV Spend: $21.9M
Studio: Marvel
Started Airing: 04/13/14

Into the Storm – $8M

Into the Storm
Online Activity: 2.53% within the movie category*
National Airings: 1,042
Networks: 42
Most Aired On: Comedy Central, SYFY
Creative Versions: 18
Est. Lifetime TV Spend: $20.6M
Studio: Warner Bros.
Started Airing: 07/04/14

Lucy – $6.7M

Lucy
Online Activity: 5.89% within the movie category*
National Airings: 1,032
Networks: 38
Most Aired On: SYFY, Comedy Central
Creative Versions: 22
Est. Lifetime TV Spend: $30.2M
Studio: Universal Pictures
Started Airing: 06/08/14

A Most Wanted Man – $5.1M

A Most Wanted Man
Online Activity: 0.04% within the movie category*
National Airings: 606
Networks: 25
Most Aired On: HGTV, BRAVO
Creative Versions: 6
Est. Lifetime TV Spend: $8M
Studio: Roadside Attractions
Started Airing: 07/14/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 07/21/2014 and 07/27/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Biz

  • Discovery CEO David Zaslav Sees 2018

    Discovery CEO David Zaslav Sees 2018 Compensation Soar to $129.4 Million

    Discovery Inc. president-CEO David Zaslav is once again making headlines for an enormous compensation package. Zaslav’s 2018 compensation soared to $129.44 million in 2018, fueled by stock options and grants awarded as the longtime Discovery chief signed a new employment contract last July that takes him through 2023 at the cable programming group. Zaslav received [...]

  • Jonathan Lamy RIAA

    Jonathan Lamy Stepping Down From RIAA

    Jonathan Lamy, the Recording Industry Association of America’s longtime executive VP of communications and marketing, is stepping down from his post after 17 years, he announced today. As he put it in an email to Variety, “I started back in 2002, which means it’s been 17+ years, four different RIAA CEOs, three format changes and [...]

  • Fox Layoffs

    Disney-21st Fox Layoffs: TV Divisions Brace for Deep Cuts

    A second day of layoffs has begun on the Fox lot in the wake of Disney completing its acquisition of 21st Century Fox on Wednesday. Longtime 20th Century Fox Television Distribution president Mark Kaner is among the senior executives who were formally notified with severance details on Friday morning. 21st Century Fox’s international TV sales [...]

  • anthony pellicano

    Hollywood Fixer Anthony Pellicano Released From Federal Prison

    Anthony Pellicano, the Hollywood private eye whose wiretapping case riveted the industry a decade ago, was released from a federal prison on Friday, a prison spokeswoman confirmed. Pellicano was sentenced in 2008 to 15 years, following his conviction on 78 charges of wiretapping, racketeering, conspiracy and wire fraud. He had been in custody since 2003, [...]

  • This image taken from the Twitter

    HBO’s Reaction to Trump’s ‘Game of Thrones’ Campaign

    Everyone wants a piece of the “Game of Thrones” lemon cake. From Bud Light to Red Bull the world of Westeros is open to a lot of brand partnerships, unless you’re using that iconic typeface to push a political agenda. In November of 2018 President Donald Trump unveiled a “Thrones” inspired poster with the words [...]

  • Leaving Neverland HBO

    'Leaving Neverland' Lawsuit Proves to Be a Judicial Hot Potato

    The Michael Jackson estate sued HBO last month for airing the documentary “Leaving Neverland,” which accuses the late King of Pop of serial child sexual abuse. Since then, the case has had a difficult time finding a judge to handle it. Three federal judges have recused themselves in the last week, citing potential financial conflicts [...]

  • Members of the public mourn at

    Guy Oseary’s New Zealand Fundraiser Nears $150,000, Continues Raising Money

    In the wake of the horrific shootings at New Zealand mosques last week that killed some 49 people, Maverick chief Guy Oseary launched a GoFundMe campaign to “support those affected by this tragedy at this very difficult time,” and began it with an $18,000 donation. Boosted by donations from many celebrities — including Amy Schumer, [...]

More From Our Brands

Access exclusive content