Nicole Bernard has been promoted to exec VP of audience strategy for Fox Group.

The post spans all TV, film and digital divisions across 21st Century Fox in an effort to focus the company’s diversity efforts as a strategic business imperative in programming, marketing and executive hiring.

“Nicole and her team continue to cultivate an incredibly productive, ongoing dialogue about who our audiences are and how to better serve them, and, more importantly, they’ve turned those conversations into action,” said Fox Television Group chief operating officer Joe Earley. “With her strategic leadership, we will continue making strides in achieving a diverse mix of people and viewpoints, in front of and behind the camera, as well as within our own ranks, which is a huge priority for Fox.”

Under Bernard’s direction, the Audience Strategy team has worked with division heads across the company on the launch of a host of programs aimed at opening doors for new talent and identifying underserved audiences. Among the recent initiatives spearheaded by Bernard’s group are the Fox Writer’s Intensive, the 21st Century Fox Global Directors Initiative and the Fox-HBCU Alliance with historically black colleges and universities around the country.

A lawyer by training, Bernard has been with Fox since 2005. She previously headed standards and practices for the Fox broadcast network before being tapped in 2011 to lead the Audience Strategy unit.

Prior to joining Fox, Bernard worked in R&D at MCA Records.