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FilmTrack Signs Deals With Participant Media, Open Road Films (EXCLUSIVE)

Participant Media and Open Road Films have tapped FilmTrack to manage their content rights and other media assets.

FilmTrack offers cloud-based technology that allows television and film companies to more easily track licensing and royalty information. The platform enables companies to see where they’ve pre-sold rights to a particular project, monitor what pieces of content are available for sale in certain regions, and track what they’re owed on a particular licensing pact.

“With any company there comes a tipping point in which Excel or some other homegrown product can’t support the complexity of the business they’re in,” said FilmTrack CEO Jason Kassin. “That’s when they find us. We help them grow their businesses more efficiently.”

Open Road’s films include “The Nut Job,” “Chef” and “Homefront.” Participant has interests in books, digital, television and movies and has backed such projects as “Lincoln,” “The Best Exotic Marigold Hotel” and the cable network Pivot.

FilmTrack’s suite of products are used by more than 200 media companies. It has been in expansion mode of late, buying software company Jaguar Consulting last spring and raising $20 million from Insight Venture Partners in August 2013.

Beyond licensing, Kassin said that clients can use FilmTrack for the entire life cycle of a particular piece of intellectual property. It can track everything from the moment a script comes in and allows for notes to be made on the delivery of trailers, digital promotional materials or even the finished film or show once a sale is completed.

“FilmTrack is almost like the MicroSoft Office for the film and television world,” he said.

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