The San Diego Chargers weren’t the only ones feeling sorry they tangled with Peyton Manning this week.

On Wednesday, the director of the film “Omaha (the movie)” and execs from subscription video service Fandor issued a statement apologizing to both the NFL and football fans for implications that they unduly paid the Denver Bronchos quarterback a product placement fee for his use of the term “Omaha, Omaha” during Sunday’s playoff game.

This apology came shortly after the film’s director, Dan Mirvish, reached a deal with Fandor.

“To the best of my knowledge, it is completely coincidental that Mr. Manning chose to promote the title of our movie the same week we struck a distribution deal with Fandor,” Mirvish, also the co-founder of the upcoming Slamdance Film Festival, said in a statement. “If Mr. Manning, the NFL, or any of the fans were offended by thinking this sort of promotion was a paid endorsement of the film, I’d like to apologize.”

“Omaha (the movie),” an offbeat comedy from 1995 in which Colombian jewel thieves chase the main character across Nebraska, was made for just $38,000 with the help of fellow Nebraskan Dana Altman. The film is considered a leader in the New Husker Cinema movement and was one of the founding films of the Slamdance Film Festival, which begins this year on Jan. 17.