Walt Disney Co.  is  a participating partner behind Family Outfest, a week-long event for gay, lesbian and transgender families set for this summer.

Family Outfest is set to take place in Orlando, home to popular family attractions including the iconic Disney World, Epcot, Sea World and Universal Studios, during the first week of July. A description of the event states that its mission is “to celebrate the shared cultural heritage of what all families look like, regardless of who you are, how you identify or whom you love.”

The website advertising the event, orlandogaytravel.com, lists Disney as a “main partner” along with Nickelodeon Suites Resort, Macy’s and Hilton Orlando Lake Buena Vista, according to an Orlando TV station.

The station also reported that the event is part of a larger effort to increase spending in central Florida by LGBT families. With over 1,000 families expected to attend, it predicted that the area could receive $2 million in spending.

The announcement of Family Outfest also comes just days after the introduction of Disney’s first ever same-sex couple on last Sunday’s episode of “Good Luck Charlie.”