After helping raise the profile of shows like “American Idol” and “The X Factor,” David Luner has been promoted to president, brand partnerships and franchise management at FremantleMedia North America.

The longtime exec oversees all of FMNA’s ancillary businesses, including digital brand partnerships, sponsorship and integrated marketing, licensing, live events, and various elements of business development.

He reports to Thom Beers, CEO, FremantleMedia North America.

Luner had previously served as executive VP, brand partnerships and franchise management during the integration of FremantleMedia Enteprises, the company’s former ancillary rights group, into the larger FMNA corporate structure.

In that position, Luner was instrumental in expanding the “American Idol” brand into the Walt Disney World Resort with a daily show and attraction called “The American Idol Experience.” He also brokered deals to expand “Let’s Make A Deal” and “Family Feud” into casinos as slot machines.

His sponsorship group secured Secret, Herbal Essence, Cover Girl and Honda for the third season of “The X Factor,” while the digital division secured Google and Facebook for the thirteenth season of “American Idol,” and saw strong music sales for “The X Factor” on iTunes.

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Under Luner, the FMNA’s live events group also produced “The Price is Right Live” tour, launched the “Family Feud Live” tour, and “America’s Got Talent Live” national tour.

“David has a real talent for extending our entertainment properties in unique and innovative ways that benefit both our core brand, as well as those belonging to our partners,” Beers said. “His ability to bring companies together to create new and sensational consumer experiences is unparalleled within the industry.”

Over the past decade, Luner has also served as executive VP of digital and licensing for FME.