After being one of the more proactive producers when it comes to landing the film rights to hit video game properties, Daniel Alter is ready build a brand in the online entertainment arena.
Alter and Jeff Forsyth have set up Vetted Media as a multi-platform production shingle, based in Los Angeles and Las Vegas, that will produce a slate of films that can also be spun off as comicbooks, video games and web series.
One of the first film projects the company will develop and produce is “Crave,” a script that it acquired from writer Keith Domingue, revolving around the last of a mysterious band of vampires who must rise from the shadows and fight one last epic evil. Domingue is repped by Benderspink.
In addition to the “Crave” film, Vetted also plans to begin production on several scripted series across all genres that would launch on the comapny’s own website first. VettedMedia.net will start rolling out the first shows this summer.
Vetted will back each digital series with a sizable budget of around $600,000 to $700,000, with each project intended to be produced as 10-minute episodes that will then be combined into a full-length feature that can be distributed on VOD platforms. In each case, Vetted will seek out marketing partners to integrate into the shows or help finance the productions.
Alter envisions Vetted to become its own brand the way Machinima was able to build an online following among 18-34-year-old males for video game-related programming, or how AwesomenessTV has found a young teen and tween fanbase through comedy and other online YouTube series. It also comes as large media networks like Maker Studios are launching the careers of new stars on YouTube.
“We’re truly entering a whatever-whenever era of vertical content delivery that can no longer be controlled by the currently reigning multimedia conglomerates,” Alter said. “This is the chance to build and own a brand platform, which are going to be the entertainment destinations of the future.”
The first shows being developed for the Vetted online network include a news series for YouTube about the video game industry that will bow around this summer’s E3 gaming confab in Los Angeles, as well as a sketch comedy series and talk shows.
Vetted, backed by a round of private equity, will develop its own video games in-house either based on original ideas or from film or other projects it produces.
Before founding Vetted, Alter and fellow producer Adrian Askarieh set up a film adaptation of video game “Kane & Lynch,” which Gerard Butler is attached to headline for Avi Lerner’s Nu Image. Alter also produced horror pic “The Apparition.”
Alter is also an executive producer on “Agent 47,” a follow up to the actioner “Hitman,” also based on a popular game, that Fox International is financing with Rupert Friend replacing Paul Walker in the lead. Zachary Quinto and Hannah Ware also star. Askarieh is also a producer on the project.
In December, Alter set up Alter Ego Entertainment as a management and production company in Las Vegas to take advantage of Nevada’s more attractive tax incentives to lure film, TV and other productions to the state.
Forsyth’s resume includes writing and producing the extreme sports documentary “Travis Pastrana’s Baja Diaries” for the Fuel Network and adapting Tokyopop’s manga “Dramacon.”