You will be redirected back to your article in seconds

Branding Veteran Joanne Freed Joins 42West

Freed comes to the agency from Hunter PR

Consumer marketing and branding veteran Joanne Freed has joined 42West.

Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty.

“Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan Mayer, partner and head of 42West’s strategic communications division.

Prior to working at Hunter PR, Freed’s other clients included Kraft Foods’ grocery division, which included products such as JELL-O, Kraft Macaroni & Cheese, Grey Poupon, A.1. and Maxwell House, and also Mondelez Business, who are the makers of HALLS and Chips Ahoy!

More Biz

  • Transformers Bumblebee Superhero Girl

    Hasbro and DC Comics Settle 'Bumblebee' Trademark Dispute

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • Terry Crews

    Terry Crews' Ex-Social Media Manager Claims Actor Defamed Him, Owes Him $1 Million

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • David Nevins, President & CEO of

    Listen: Showtime's David Nevins on How Streaming Has Changed the Game

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • Ajit Pai FCC

    Why a Few Derailments Won't Stop the Media Merger Train

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • Amazon Music Names Andre Stapleton Head

    Amazon Music Names Andre Stapleton Head of U.S. Label Relations

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • Aerosmith Announces ‘Deuces Are Wild’ Las

    Aerosmith Announces ‘Deuces Are Wild’ Las Vegas Residency

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

  • Monster Hunter: World

    Tencent Logs $6 Billion Half Year Profit but Games Slowdown Hits Revenues

    Consumer marketing and branding veteran Joanne Freed has joined 42West. Freed comes to the agency from Hunter PR and will focus on spearheading the company’s growing brand communications specialty. “Increasingly, brands are seeking out 42West to help them leverage the power of the entertainment world to drive buzz, create awareness, connect with consumers,” said Allan […]

More From Our Brands

Access exclusive content