×
You will be redirected back to your article in seconds

Bloomberg Launches Political News Venture Spanning Web, TV and Other Platforms

Bloomberg has announced Bloomberg Politics, a multiplatform media property that will merge the company’s political news teams, and has recruited two veteran political journalists — Mark Halperin and John Heilemann — to run it.

Halperin and Heilemann will lead a merged team of Bloomberg News and Bloomberg Media reporters and editors in Washington, D.C., and New York, ahead of the 2014 midterm elections and the 2016 presidential race. The duo will create, launch and oversee Bloomberg Politics, which will span web, mobile, TV, digital video, print magazines, radio and live events.

Bloomberg Politics initially will consist of a new digital destination on the Bloomberg network and a new daily TV show, which will also stream online, to be hosted by Halperin and Heilemann. The brand is the first in the Bloomberg’s announced strategy, announced in March, to develop new digital assets and take a multiplatform approach for consumer media.

Halperin previously served as editor-at-large and senior political analyst for Time, after working for nearly 20 years at ABC News, covering five presidential elections and serving as political director. Heilemann was national affairs editor for New York magazine and a political analyst for MSNBC, after working as a writer for The New Yorker, Wired and The Economist.

The journos are co-authors of “Game Change: Obama and the Clintons,Palin and McCain, and the Race of a Lifetime,” which chronicled the 2008 presidential election, and its sequel, “Double Down: Game Change 2012.” The first book was made into an HBO film of the same name, which premiered in 2012 and went on to win five Primetime Emmy Awards and three Golden Globes. HBO has acquired the film rights to “Double Down” as well.

“We have a new, aggressive vision for what our media products can be going forward and Bloomberg Politics is the model for how we will be re-architecting our approach to consumer media,” Bloomberg Media Group CEO Justin Smith said in announcing the new initiative.

Added Matthew Winkler, Bloomberg News editor-in-chief: “Bloomberg Politics represents a significant strengthening of our political and government coverage and underscores our commitment to definitive and exceptional journalism across all our platforms.” He said Halperin and Heilemann will work closely with the new leadership of Bloomberg’s Washington bureau.

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content