×

Bloomberg Launches Political News Venture Spanning Web, TV and Other Platforms

Bloomberg has announced Bloomberg Politics, a multiplatform media property that will merge the company’s political news teams, and has recruited two veteran political journalists — Mark Halperin and John Heilemann — to run it.

Halperin and Heilemann will lead a merged team of Bloomberg News and Bloomberg Media reporters and editors in Washington, D.C., and New York, ahead of the 2014 midterm elections and the 2016 presidential race. The duo will create, launch and oversee Bloomberg Politics, which will span web, mobile, TV, digital video, print magazines, radio and live events.

Bloomberg Politics initially will consist of a new digital destination on the Bloomberg network and a new daily TV show, which will also stream online, to be hosted by Halperin and Heilemann. The brand is the first in the Bloomberg’s announced strategy, announced in March, to develop new digital assets and take a multiplatform approach for consumer media.

Halperin previously served as editor-at-large and senior political analyst for Time, after working for nearly 20 years at ABC News, covering five presidential elections and serving as political director. Heilemann was national affairs editor for New York magazine and a political analyst for MSNBC, after working as a writer for The New Yorker, Wired and The Economist.

The journos are co-authors of “Game Change: Obama and the Clintons,Palin and McCain, and the Race of a Lifetime,” which chronicled the 2008 presidential election, and its sequel, “Double Down: Game Change 2012.” The first book was made into an HBO film of the same name, which premiered in 2012 and went on to win five Primetime Emmy Awards and three Golden Globes. HBO has acquired the film rights to “Double Down” as well.

“We have a new, aggressive vision for what our media products can be going forward and Bloomberg Politics is the model for how we will be re-architecting our approach to consumer media,” Bloomberg Media Group CEO Justin Smith said in announcing the new initiative.

Added Matthew Winkler, Bloomberg News editor-in-chief: “Bloomberg Politics represents a significant strengthening of our political and government coverage and underscores our commitment to definitive and exceptional journalism across all our platforms.” He said Halperin and Heilemann will work closely with the new leadership of Bloomberg’s Washington bureau.

More Digital

  • Tiger King

    'Tiger King' Ranks as TV's Most Popular Show Right Now, According to Rotten Tomatoes

    Netflix has a tiger tale that has punched into the zeitgeist with “Tiger King,” stocked with a cast of real-life bizarre personalities and sinister plot twists. “Tiger Tale,” a true-crime-style docuseries that debuted March 20 on Netflix, ranks as the most popular current TV show, according to Rotten Tomatoes. It has a 97% critic’s rating [...]

  • Alex Jones

    Google Removes Infowars Android App From Online Store Over Coronavirus Misinformation

    Google on Friday removed the Android version of the Infowars app from the Google Play online store, after comments made by Infowars founder Alex Jones about the COVID-19 pandemic were deemed false and harmful. Google Play was that last major internet platform that provided an outlet for Infowars, which trades in right-wing conspiracy theories and [...]

  • Van Weezer

    Weezer Debuts Online Video Game as Throwback to Simpler Times -- And Album Promo

    Eight-bit diehards, get your thumbs ready: pop rock darlings Weezer have launched a nostalgia-heavy online side-scrolling action game, playable via web browsers.  The “The End of the Game” game has users playing as one of the band’s four members and jumping and shooting their way in a (surprisingly difficult) boss fight against an oversized, beanie-clad [...]

  • Google-Mountain-View-Calif

    Google Commits $800 Million, Mostly in Ad Credits, to Coronavirus Relief Efforts

    Google and parent Alphabet are pitching in to help small businesses, health organizations and governments dealing with the COVID-19 pandemic. The internet company has earmarked more than $800 million for coronavirus relief, about three-fourths of which ($610 million) is in the form of Google Ad credits to small and midsize businesses and governmental orgs, Alphabet [...]

  • Why Are Music Streams Down If

    Why Are Music Streams Down If Everyone's Stuck at Home? Experts Weigh in

    While it might seem counterintuitive that music streams would decline at a time when so many Americans were ordered to stay home, data-savvy label executives were neither startled nor concerned by the 7.6% drop in plays that happened in the March 13-19 tracking week. Simply put, they say it’s down to focus on news and [...]

More From Our Brands

Access exclusive content