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Bloomberg Launches Political News Venture Spanning Web, TV and Other Platforms

Bloomberg has announced Bloomberg Politics, a multiplatform media property that will merge the company’s political news teams, and has recruited two veteran political journalists — Mark Halperin and John Heilemann — to run it.

Halperin and Heilemann will lead a merged team of Bloomberg News and Bloomberg Media reporters and editors in Washington, D.C., and New York, ahead of the 2014 midterm elections and the 2016 presidential race. The duo will create, launch and oversee Bloomberg Politics, which will span web, mobile, TV, digital video, print magazines, radio and live events.

Bloomberg Politics initially will consist of a new digital destination on the Bloomberg network and a new daily TV show, which will also stream online, to be hosted by Halperin and Heilemann. The brand is the first in the Bloomberg’s announced strategy, announced in March, to develop new digital assets and take a multiplatform approach for consumer media.

Halperin previously served as editor-at-large and senior political analyst for Time, after working for nearly 20 years at ABC News, covering five presidential elections and serving as political director. Heilemann was national affairs editor for New York magazine and a political analyst for MSNBC, after working as a writer for The New Yorker, Wired and The Economist.

The journos are co-authors of “Game Change: Obama and the Clintons,Palin and McCain, and the Race of a Lifetime,” which chronicled the 2008 presidential election, and its sequel, “Double Down: Game Change 2012.” The first book was made into an HBO film of the same name, which premiered in 2012 and went on to win five Primetime Emmy Awards and three Golden Globes. HBO has acquired the film rights to “Double Down” as well.

“We have a new, aggressive vision for what our media products can be going forward and Bloomberg Politics is the model for how we will be re-architecting our approach to consumer media,” Bloomberg Media Group CEO Justin Smith said in announcing the new initiative.

Added Matthew Winkler, Bloomberg News editor-in-chief: “Bloomberg Politics represents a significant strengthening of our political and government coverage and underscores our commitment to definitive and exceptional journalism across all our platforms.” He said Halperin and Heilemann will work closely with the new leadership of Bloomberg’s Washington bureau.

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