You will be redirected back to your article in seconds

Apple CEO: Apple TV Sales Topped $1 Billion in 2013

Apple chief Tim Cook said the company’s Apple TV set-top business last year pulled in more than $1 billion in revenue, a figure encompassing both hardware sales and content purchased through the devices.

“It’s a little more difficult to call it a hobby these days,” said Cook, speaking Friday at Apple’s annual shareholders meeting.

Apple is prepping a refreshed version of the Apple TV set-top with a faster processor and redesigned interface that may be announced as early as April, Bloomberg reported. The consumer-electronics giant also is said to have been engaged in talks with Time Warner Cable and others for the launch of the updated device, which is supposed to ship in time for the holiday shopping season.

SEE ALSO: Apple’s Next Big Thing: A Gesture-Controlled TV?

Last May, Cook said the company had sold more than 13 million Apple TV boxes. Apple TV, in addition to playing iTunes content, provides access to more than two dozen third-party services, including Netflix, YouTube, HBO Go, Hulu Plus, Watch ABC, WatchESPN, Watch Disney Channel, PBS, Sony’s Crackle and Yahoo Screen.

Separately, the company on Friday launched an offer giving buyers of Apple TVs (listed at $99) a $25 iTunes gift card — a promo tied to the Academy Awards, as Apple is positioning it as a way to watch Oscar-nominated films. The promo, available in stores and online, is scheduled to run through March 5.

The company also recently added a dedicated section for Apple TV on its online storefront, fueling speculation that something new is on its way. Previously, Apple TV was (oddly) listed under the iPod section.

More Digital

  • cheddar logo

    Hulu Will Plug Cheddar's Flagship Financial Channel Into Lineup

    Apple chief Tim Cook said the company’s Apple TV set-top business last year pulled in more than $1 billion in revenue, a figure encompassing both hardware sales and content purchased through the devices. “It’s a little more difficult to call it a hobby these days,” said Cook, speaking Friday at Apple’s annual shareholders meeting. Apple is […]

  • jen wong

    Time Inc.'s Former President of Digital Jen Wong Joins Reddit as COO

    Apple chief Tim Cook said the company’s Apple TV set-top business last year pulled in more than $1 billion in revenue, a figure encompassing both hardware sales and content purchased through the devices. “It’s a little more difficult to call it a hobby these days,” said Cook, speaking Friday at Apple’s annual shareholders meeting. Apple is […]

  • Facebook Logo

    Oculus and Facebook Tweak Privacy Tools Ahead of GDPR Deadline

    Apple chief Tim Cook said the company’s Apple TV set-top business last year pulled in more than $1 billion in revenue, a figure encompassing both hardware sales and content purchased through the devices. “It’s a little more difficult to call it a hobby these days,” said Cook, speaking Friday at Apple’s annual shareholders meeting. Apple is […]

  • Beth MatthewsASCAP Pop Awards, Show, Los

    ASCAP Distributes $1 Billion to Members for the First Time

    Apple chief Tim Cook said the company’s Apple TV set-top business last year pulled in more than $1 billion in revenue, a figure encompassing both hardware sales and content purchased through the devices. “It’s a little more difficult to call it a hobby these days,” said Cook, speaking Friday at Apple’s annual shareholders meeting. Apple is […]

  • Sloane Stephens of the USA in

    Amazon Nabs U.S. Open Tennis Broadcast Rights for U.K., Ireland in Five-Year Deal

    Apple chief Tim Cook said the company’s Apple TV set-top business last year pulled in more than $1 billion in revenue, a figure encompassing both hardware sales and content purchased through the devices. “It’s a little more difficult to call it a hobby these days,” said Cook, speaking Friday at Apple’s annual shareholders meeting. Apple is […]

  • Mariale Marrero - CAA

    Bilingual YouTube Star Mariale Marrero Signs With CAA

    Apple chief Tim Cook said the company’s Apple TV set-top business last year pulled in more than $1 billion in revenue, a figure encompassing both hardware sales and content purchased through the devices. “It’s a little more difficult to call it a hobby these days,” said Cook, speaking Friday at Apple’s annual shareholders meeting. Apple is […]

  • moviepass card

    MoviePass Parent's Shares Crushed After Disclosing Pricing of Stock Sale

    Apple chief Tim Cook said the company’s Apple TV set-top business last year pulled in more than $1 billion in revenue, a figure encompassing both hardware sales and content purchased through the devices. “It’s a little more difficult to call it a hobby these days,” said Cook, speaking Friday at Apple’s annual shareholders meeting. Apple is […]

More From Our Brands

Access exclusive content