NBCUniversal promoted Anand Kini to executive vice president of strategy and business insight, and said the executive would report to Steve Burke, the chief executive of the company and join the NBCUniversal Executive Committee.

In this new role, Kini will assume responsibility for data-driven consumer and business insights and will continue to shape and develop NBCUniversal’s long term strategic direction. Kini’s expanded purview will include evaluating entertainment consumption, advertising monetization and the emergence of new viewership platforms to better inform NBCUniversal decision making. Kini will also be responsible for managing the existing research infrastructure and creating new capabilities to best support the businesses’ needs.

Most recently Kini served as the senior vice president, strategic planning and development since July, 2011. During this time, Kini has helped craft various growth initiatives, including expansion of Universal Theme Parks, development of the company-wide Consumer Products business, and investment in digital new media. Additionally, Kini leads NBCUniversal’s annual long-range planning and franchise management across the company’s business areas.

Prior to joining NBCUniversal, Kini held the position of senior vice president, financial planning and analysis for Comcast Cable Communications, LLC. In that role he managed Comcast Cable’s forecasting, annual budget, and three-year planning process, and served as a key analytical resource to help the cable businesses identify emerging market trends, evaluate competitive positioning and determine attractive growth strategies to drive strong financial returns.

He joined Comcast in 2007 from Activision Blizzard, a video game publisher in Southern Calif., where he was vice president of financial planning. Prior to that, he was director of financial planning for Disney’s Parks and Resorts division, where he split his time between California and Florida.