As head of youtube originals, Alex Carloss leads his team’s efforts to develop, launch and nurture shows from the next generation of influential creators and entertainers exploding on the YouTube platform. For this pioneering role, he will receive the Deloitte Innovation in Media and Entertainment Award, created to recognize trend-setters in entertainment and media who are pushing to maximize creativity and value within the industry and among its consumers.
Carloss recently shifted into the originals role at YouTube following several years as the company’s head of entertainment partnerships for the Americas. He has seen YouTube — and the entire media universe — undergo dramatic transformations.
“We’ve seen teenagers who began by vlogging in their bedrooms emerge as the new media companies of today, creating must-watch shows beloved by fans around the world,” says Carloss.
YouTube’s role in reshaping the media landscape stems from a series of key decisions, he says, including investments in the creator ecosystem, creation of a best practices playbook for succeeding on YouTube, opening of the YouTube Space production facilities, and marketing support thrown behind platform stars including Bethany Mota and The Slow Mo guys.
Kevin Westcott, leader of Deloitte Consulting’s U.S. Media and Entertainment practice, says the award is meant to recognize individual executives who within the past 12 to 24 months have led their company’s efforts in innovation.
With Carloss at the helm of originals, YouTube this fall said it would fund new content from some of the top creators producing original programming on its site. The platform’s most recent experiment with funding was more focused on luring professional content producers from in and around Hollywood to create YouTube channels.
“Eighty-six of those channels are now among the top 1% of YouTube’s most popular, but the real sign of success was the massive global fan base our creators built,” he adds.
“Alex created this platform that allows a greater breadth of people to create, distribute and monetize their content,” Westcott says.
He adds with its loyal audience of millennials, YouTube has become a required distribution point for content including TV shows and film promotion.
“It’s an honor to receive this award from Deloitte and Variety,” said Carloss. “At YouTube, we are so fortunate to partner with incredible creators, who inspire us with their talent, their commitment and their passion — sharing stories with fans from every corner of the world.”