You will be redirected back to your article in seconds

Netflix Ups Competition and Disrupts VOD Market in France

Netflix’s September launch of its SVOD service in France is expected to shake-up the country’s VOD sector and usher major changes in the country’s online platforms.

Until now, French broadcasters have seen VOD services as a way to build viewer loyalty and source new talent. Total VOD viewing has risen steadily, jumping 50% between 2011 and 2013, according to data from the CNC film org.

Revenues nonetheless remain muted: the total paid VOD market was worth €245 million ($309 million) in 2013 and the SVOD market $34 million in 2012. Subscribers to SVOD services of the main payTV operators — Canal Plus and OCS — are less than 10% of their pay TV subscribers.

Netflix’s entry into France will increase competition for content, as demonstrated by Netflix’s investment in its first show, “Marseille,” a “House of Cards”-style political thriller set in Southern France.

Locally, M6, France’s second-largest commercial broadcaster, has been active in Web platforms and outpaces its rival TF1 in terms of VOD viewing. M6’s 6play app won the French SMA award, and showcases short-format comedies such as “Camera Cafe,” “Kaamelott,” and “Soda” as well as Web-exclusive content via its Golden Moustache online channel.

Canal Plus has also been highly active and in March acquired Studio Bagel, YouTube’s network of French comedy channels, with almost 6 million subscribers. And France Televisions has used Web series to test new concepts. It launched “Les Operateurs” on Daily Motion and then broadcast it via France 4.

“Web platforms have primarily served to find new talent,” says Mathieu Bejot, executive director of TV France Intl. “People used to make a short before making a feature, now the Web is the main launchpad.”

As Netflix continues to shake up France’s VOD market, the commercial appeal of exclusive online content will likely increase — perhaps leading to better monetizing of the country’s collective creative efforts.

More Biz

  • Los Angeles Times

    L.A. Times Reaches Agreement with Guild

    The L.A. Times has reached a tentative agreement with the union that represents the bulk of its non-management employees, the paper announced Wednesday. The agreement follows more than a year of negotiations. The 475 reporters, copy editors, photographers and other staff covered by the agreement must still vote for ratification. Assuming it is approved, it [...]

  • AMC TheatresShop signs, Los Angeles, America

    AMC Theatres Accused of Firing VP Who Complained of Gender Pay Gap

    A former vice president at AMC Theatres filed a federal lawsuit on Wednesday, accusing the company of firing her after she complained that she was paid far less than her male peers. Tonya Mangels, who was vice president of product marketing, said that in March 2018 her supervisor inadvertently sent her a spreadsheet that included [...]

  • Johnny Depp

    Johnny Depp Trial Over Location Manager's Assault Suit Delayed to May

    Update: On Wednesday afternoon, Judge Holly Fujie ordered the trial postponed. A new trial date was set for May 11, 2020. Johnny Depp is expected to appear in a Los Angeles courtroom next week for a trial on a lawsuit alleging that he punched a location manager during the 2017 shoot for “City of Lies.” [...]

  • Stranger Things Season 3

    Netflix Undershoots U.S. Subscriber Adds for Q3, Beats Profit Forecast

    Netflix fell slightly short of its U.S. subscriber forecast in the third quarter — and projected lower Q4 subscriber growth than Wall Street was expecting as competition looms from Apple and Disney. Still, the company reported solid gains, announcing a Q3 record for paid subscriber additions and revenue, and handily topped analyst forecasts for profit. [...]

  • Despacito Luis Fonsi Daddy Yankee

    'Despacito' Tops Vevo's Most-Watched Videos of the Past Decade Chart

    In celebration of its 10-year anniversary, Vevo today announced its Top 10 lists of the decade’s most-watched music videos. Not surprisingly, the Most-Watched Music Video accolade goes to Luis Fonsi’s “Despacito” (featuring Daddy Yankee), with 6.4 billion views since its release in early 2017. The second most-viewed video is Mark Ronson’s “Uptown Funk” (featuring Bruno [...]

  • MoviePass card

    MoviePass Accused of Contract Breach by Oasis Ventures

    Oasis Ventures Entertainment, a Dubai-based investment fund, sued MoviePass on Monday, alleging that the loyalty-card company stole film titles to create its film unit. Oasis has had a joint venture with action movie producers Randall Emmett and George Furla since 2013. In 2018, Emmett Furla Oasis went into business with Helios and Matheson Analytics, the [...]

More From Our Brands

Access exclusive content