You will be redirected back to your article in seconds

Netflix Ups Competition and Disrupts VOD Market in France

Netflix’s September launch of its SVOD service in France is expected to shake-up the country’s VOD sector and usher major changes in the country’s online platforms.

Until now, French broadcasters have seen VOD services as a way to build viewer loyalty and source new talent. Total VOD viewing has risen steadily, jumping 50% between 2011 and 2013, according to data from the CNC film org.

Revenues nonetheless remain muted: the total paid VOD market was worth €245 million ($309 million) in 2013 and the SVOD market $34 million in 2012. Subscribers to SVOD services of the main payTV operators — Canal Plus and OCS — are less than 10% of their pay TV subscribers.

Netflix’s entry into France will increase competition for content, as demonstrated by Netflix’s investment in its first show, “Marseille,” a “House of Cards”-style political thriller set in Southern France.

Locally, M6, France’s second-largest commercial broadcaster, has been active in Web platforms and outpaces its rival TF1 in terms of VOD viewing. M6’s 6play app won the French SMA award, and showcases short-format comedies such as “Camera Cafe,” “Kaamelott,” and “Soda” as well as Web-exclusive content via its Golden Moustache online channel.

Canal Plus has also been highly active and in March acquired Studio Bagel, YouTube’s network of French comedy channels, with almost 6 million subscribers. And France Televisions has used Web series to test new concepts. It launched “Les Operateurs” on Daily Motion and then broadcast it via France 4.

“Web platforms have primarily served to find new talent,” says Mathieu Bejot, executive director of TV France Intl. “People used to make a short before making a feature, now the Web is the main launchpad.”

As Netflix continues to shake up France’s VOD market, the commercial appeal of exclusive online content will likely increase — perhaps leading to better monetizing of the country’s collective creative efforts.

Popular on Variety

More Biz

  • CBS Studios Exterior

    CBS Credit Union Manager Sentenced to 14 Years for $40 Million Fraud

    Edward Rostohar, the longtime manager of the CBS Employees Federal Credit Union, was sentenced on Monday to 14 years in prison for embezzling $40 million. The massive fraud left the credit union insolvent. It was shuttered and taken over by the University Credit Union, which assumed the accounts of 2,800 members. Rostohar pleaded guilty in [...]

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Tribune Tower

    FCC Approves Nexstar Acquisition of Tribune Media

    The FCC has voted to approve Nexstar’s $4.1 billion takeover of Tribune Media, paving the way for Nexstar to become the nation’s largest owner of television stations with more than 200 outlets serving a wide swath of the country. FCC commissioners voted 3-2 to approve the merger agreement that was reached in December. Nexstar’s pact [...]

  • Endeavor co-founder Ari Emanuel

    Endeavor Aims to Raise $620 Million With IPO

    Endeavor disclosed Monday that it expects a price between $30 and $32 per share for its initial public offering in the fall. Endeavor — the parent company of WME, UFC, IMG, Endeavor Content, Professional Bull Riders and other assets — aims to raise as much as $620 million with the sale of 19.4 million shares. [...]

  • Overall View of the Rose Bowl

    One Dead, One Injured in Rose Bowl Parking Lot Shooting

    One person was killed and another was injured Saturday night following a shooting in a Rose Bowl parking lot, the Pasadena police confirmed. According to a statement from the police department, police responded to reports of a physical altercation and shots fired at 11:22 p.m. near the area of Arroyo Boulevard and Seco Street, where [...]

More From Our Brands

Access exclusive content