NBA China and online media company SINA Corporation are teaming up to produce “NBA Mitan,” an streaming original weekly series aimed exclusively at Chinese fans.
The show, to run during the NBA season, will be co-hosted by Xie Nan and Ke Fan. It is based on the sports and entertainment “NBA Inside Stuff,” which includes behind-the-scenes activities and off-court features about NBA players.
The first episode is set to debut Jan. 28 and will feature an in-depth visit with Houston Rockets point guard Jeremy Lin. The basketball star will make dumplings at Yao Ming’s Restaurant in Houston and discusses Yao, Lin’s recent visit to Asia and how he celebrates Chinese New Year in the U.S. Both Yao, whose basketball career began in China, and Lin, enjoy immense popularity in the Chinese market, as does the NBA in general,.
Like its NBA TV U.S. counterpart, the 24-minute show will include segments such as “Jam Session” and “Rewind.”
Xie currently anchors “Entertainment Live,” China’s first and most watched entertainment show, and formerly hosted “Made in NBA” and “NBA Basketball Disciple.” Ke also serves as a commentator on SINA’s live NBA broadcasts.
The NBA has a long-standing relationship with Chinese basketball, having opened an office in Hong Kong in 1992. NBA China was formed in January 2008. The entity is currently headquartered in Beijing.
State broadcaster CCTV has a multi-year deal to promote hoop broadcasts.