×
You will be redirected back to your article in seconds

‘Hercules’ Rules the Week in TV Advertising Spend

In this week’s edition of the Variety/iSpot.tv Movie Commercial Tracker, MGM’s “Hercules” leads in spending with an estimated outlay of $8.4 million for spots that have aired 1,903 times across 37 networks through July 27. (That’s a relatively modest boost from the $7.3 million spent the previous week.) BET scored the most commercial placements for “Hercules,” followed by MTV.

“Guardians of the Galaxy” and “Into the Storm” are effectively tied, each with $8 million in estimated TV commercial spend, with “Guardians” spots appearing most frequently on Disney XD and MTV, while “Storm” placements skewed toward Comedy Central and SyFy. “Lucy,” dipping to $6.7 million in estimated spend (from $8.2 million the previous week), echoed the “Storm” approach, with placements skewing toward SyFy and Comedy Central, in that order.

Finally, “A Most Wanted Man,” the espionage thriller starring the late Philip Seymour Hoffman, enters our top 5 with, curiously, HGTV and Bravo as the two networks scoring the most commercial placements. “Most Wanted,” with its $5.1 million estimated outlay, knocks Disney/Pixar’s “Planes: Fire & Rescue,” last week’s fourth-place spender, right out of our chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

Hercules – $8.4M

Hercules
Online Activity: 5.77% within the movie category*
National Airings: 1,903
Networks: 37
Most Aired On: BET, MTV
Creative Versions: 35
Est. Lifetime TV Spend: $26.8M
Studio: Metro-Goldwyn-Mayer (MGM)
Started Airing: 04/13/14

Guardians of the Galaxy – $8M

Guardians of the Galaxy
Online Activity: 8.75% within the movie category*
National Airings: 1,079
Networks: 38
Most Aired On: Disney XD, MTV
Creative Versions: 45
Est. Lifetime TV Spend: $21.9M
Studio: Marvel
Started Airing: 04/13/14

Into the Storm – $8M

Into the Storm
Online Activity: 2.53% within the movie category*
National Airings: 1,042
Networks: 42
Most Aired On: Comedy Central, SYFY
Creative Versions: 18
Est. Lifetime TV Spend: $20.6M
Studio: Warner Bros.
Started Airing: 07/04/14

Lucy – $6.7M

Lucy
Online Activity: 5.89% within the movie category*
National Airings: 1,032
Networks: 38
Most Aired On: SYFY, Comedy Central
Creative Versions: 22
Est. Lifetime TV Spend: $30.2M
Studio: Universal Pictures
Started Airing: 06/08/14

A Most Wanted Man – $5.1M

A Most Wanted Man
Online Activity: 0.04% within the movie category*
National Airings: 606
Networks: 25
Most Aired On: HGTV, BRAVO
Creative Versions: 6
Est. Lifetime TV Spend: $8M
Studio: Roadside Attractions
Started Airing: 07/14/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 07/21/2014 and 07/27/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

Popular on Variety

More Biz

  • Barron HiltonBarron Hilton 1990

    Famed Hotelier Barron Hilton Dies at 91

    Barron Hilton, a famed hotelier who helped expand the Hilton Hotels empire and a founding owner of the Chargers NFL football team, has died, the Conrad N. Hilton Foundation announced. He was 91. “Today the world of hospitality mourns for one of the greats. Barron Hilton was an incredible family man, business leader and philanthropist. [...]

  • Patrick Whitesell and Ari Emanuel WME

    Endeavor Targets Sept. 27 for Stock Debut, IPO Video Tells Company's Origin Story

    After years of preparation, Endeavor is set to make its formal Wall Street debut on Sept. 27, when its stock will begin trading on the New York Stock Exchange. Endeavor has targeted Sept. 26 for the final pricing of its shares. The stock will trade publicly the following day. Earlier this week, Endeavor said its [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Charlie Rose Sexual Harassment

    Charlie Rose Sued for Sexual Harassment by Longtime Makeup Artist

    A makeup artist who worked for Charlie Rose for 22 years has filed a sexual harassment lawsuit, accusing the former CBS and PBS host of years of unlawful behavior toward female employees. Gina Riggi alleges that Rose was verbally abusive with her and would often make derogatory comments about her weight. She also alleges that [...]

  • Rob Stringer

    Sony Music Chief Rob Stringer on Sustaining Growth and Recovering From the 'Dark Times'

    The Goldman Sachs Communacopia conference, now in its 28th year, gives top executives at major companies the opportunity to make their case to investors — and the Goldman analysts the opportunity to keep things on the up and up. While the analysts don’t necessarily grill the executives, they don’t lob softball questions either. That was [...]

  • Frank Grillo'Avengers: Endgame' Film Premiere, Arrivals,

    Matt Phelps Tapped as President of Joe Carnahan, Frank Grillo's Warparty

    Frank Grillo and Joe Carnahan’s Warparty productikon banner has appointed Matt Phelps president of the company. Phelps will head the Los Angeles office and be responsible for overseeing all film and television projects. “We searched long and hard to find the right fit for Warparty and felt that Matt embodied everything that we were looking [...]

  • Jack Gilardi, Longtime ICM Partners Agent,

    Jack Gilardi, Longtime ICM Partners Agent, Dies at 88

    Jack Gilardi, a longtime ICM Partners agent who represented such stars as Burt Reynolds, Sylvester Stallone, Jerry Lewis, Charlton Heston and Shirley MacLaine, died Thursday at his home in Los Angeles. He was 88. Gilardi was known for his gentlemanly style, love of the Los Angeles Dodgers and his skill at representing top actors. He [...]

More From Our Brands

Access exclusive content