Publicists Honor Lionsgate’s Dynamic Duo

Patrick Wachsberger and Rob Friedman recieve Motion Picture Showmanship Award

Patrick Wachsberger Rob Friedman Publicists awards
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Under the watch of Patrick Wachsberger and Rob Friedman, mini-major Lionsgate became the first studio outside the traditional majors to top the $1 billion mark at the domestic box office. The company is also having a stellar run globally, taking in receipts from the second installment in the blockbuster “Hunger Games” franchise ($860 million) and the international $351 million hit “Now You See Me.”

Before joining Lionsgate in 2012, Patrick Wachsberger and Rob Friedman led Summit Entertainment’s evolution into one of the top independent studios, thanks to a savvy mixture of crowdpleasers (“The Twilight Saga” franchise, whose five films grossed more than $3.3 billion worldwide) and prestige pictures (“The Hurt Locker,” 2009 Oscar winner for picture and director, among other kudos).

Wachsberger, who helped launch Summit in 1993, also produced such hits as “Mr. & Mrs. Smith” and “Step Up,” while Friedman shepherded such films as “Batman,” the “Lethal Weapon” franchise and “Unforgiven” at Warner Bros., where he was prexy of worldwide advertising and publicity. “The rapid changes in the way news and information is distributed and consumed has propelled the art of publicity forward at an exponential pace and scale,” they note. “Today a story is … global the minute it is published. We will continue to rely heavily on the dedicated PR and communications professionals to guide campaigns and messaging.”