South African animation studio Triggerfish Animation announced Thursday it had appointed film marketing and PR vet Arthur Sheriff as an advisor to the company.

Sheriff previously served as head of communication for Aardman for the last 25 years.

“While I’m sad to be moving on from Aardman, I see in Triggerfish an exciting young company bursting with creative ideas,” Sheriff said. “They remind me very much of Aardman before their huge worldwide success. I’ve had the pleasure of advising their management team in a ‘non-official’ capacity for the last few years, and now that I spend a considerable portion of the year in Cape Town, I’m looking forward to contributing in a more active role.”

Founded in 1996 as a boutique stop-frame animation studio, Triggerfish released its first full length film, “Adventures in Zambesia” in 2012, followed by “Khumba” in 2013, and is developing a slate of feature film properties.