×

‘Annie’ Costume Designer Creates Target Clothing Line

Hey hobo man, hey Dapper Dan: Target is partnering with the costume designer of the upcoming “Annie” remake on an apparel line.

Renée Ehrlich Kalfus has created a 25-piece limited-edition collection of girl’s apparel and accessories line that hits stores and Target.com starting Nov. 16. The mix-and-match collection includes patchwork, embroidery, pins, buttons, tulle and, of course, Annie’s iconic red dress and heart-shaped locket. The collection also includes a DIY kit to inspire creativity in budding fashionistas. Keeping an eye on customers’ bottom dollars, each item is priced at less than $30.

“Target is excited to bring guests a piece of the ‘Annie’ movie magic, just in time for the holiday season,” said Stacia Andersen, senior vice president of apparel and accessories for Target. “The collection’s mix-and-match theme inspires girls to express themselves by creating a look all their own, at prices moms and dads will appreciate.”

While Target has long been known for its partnerships with high-end fashion labels like Rodarte, Proenza Schouler and Jason Wu, this is the first time it has partnered with a costume designer.

“We are thrilled to be part of Target’s first collaboration with a costume designer and their first holiday capsule collection for kids,” said George Leon, executive vice president and head of consumer marketing at Sony Pictures, which is producing the film. “Just like our film, this collection was made with every girl in mind. Girls are going to fall in love with it.”

annie target clothing line

This move is the latest step in the crossover between Hollywood and retailers, particularly when it comes to costume designers. “Saturday Night Live” costume designer Tom Broecker is overseeing a Saks line to honor the long-running sketch comedy show’s 40th anniversary, while “Mad Men’s” Janie Bryant, “Pretty Little Liars'” Mandi Line and “Scandal’s” Lyn Paolo have also seen recent success in this arena. Lionsgate also created a whole fashion and beauty campaign around its “Hunger Games” franchise. Aside from a beauty partnership with CoverGirl, that film also enlisted costume designer Trish Summerville to create a capsule collection for Net-a-Porter.

“Annie,” which stars Quvenzhané Wallis, Jamie Foxx, Rose Byrne, Bobby Cannavale, and Cameron Diaz, opens on Dec. 19.

Popular on Variety

More Film

  • Demi Moore Corporate Animals

    Demi Moore Teases Upcoming Memoir 'Inside Out,' Talks 'Corporate Animals' Team Bonding

    As Demi Moore gears up for the Sept. 24 release of her autobiography “Inside Out,” the actress says she feels like a weight has been lifted. “Even the stuff that I may have been nervous about is completely lifting…because it’s a process,” Moore told Variety at the premiere of her upcoming film “Corporate Animals” at [...]

  • Bloodline

    Film Review: 'Bloodline'

    The manic, filter-free, all-id persona Seann William Scott embodied in the roles that first brought him to attention nearly a couple decades ago — notably teen comedies “Road Trip,” “Dude, Where’s My Car?” and the “American Pie” series — did something inspired with a familiar type. The alpha frat-bro character is usually a villain, or [...]

  • Jack Gilardi, Longtime ICM Partners Agent,

    Jack Gilardi, Longtime ICM Partners Agent, Dies at 88

    Jack Gilardi, a longtime ICM Partners agent who represented such stars as Burt Reynolds, Sylvester Stallone, Jerry Lewis, Charlton Heston and Shirley MacLaine, died Thursday at his home in Los Angeles. He was 88. Gilardi was known for his gentlemanly style, love of the Los Angeles Dodgers and his skill at representing top actors. He [...]

  • Depeche Mode - Dave GahanLes Vieilles

    Depeche Mode Documentary Gets One-Night Theatrical Release

    Depeche Mode has reunited with the group’s long-time filmographer, Anton Corbjn, for a combination documentary/concert film, “Spirits in the Forest,” which Trafalgar Releasing has announced it will put on approximately 2400 screens worldwide for one night Nov. 21. The film documents performance footage from the Berlin dates of Depeche Mode’s 115-gig Global Spirit Tour of [...]

  • Promare

    Film Review: 'Promare'

    Anime maniacs have been waiting for this day: Eight years ago, Hiroyuki Imaishi co-founded Studio Trigger with the goal of one day hatching a feature as wild and innovative as his TV series “Gurren Lagann” and “Kill la Kill.” Now he has. Every bit as loud and ambitious as one might expect from a visual [...]

  • Paul Dano

    Paul Dano in Talks to Join Jane Campion's 'The Power of the Dog' (EXCLUSIVE)

    Paul Dano is in negotiations to join Benedict Cumberbatch in Netflix and Jane Campion’s “The Power of the Dog.” Netflix acquired the film earlier this summer from See-Saw Films’ in-house sales arm Cross City Films. Variety first reported on the project earlier this month and Cross City Films launched sales at the Cannes Film Festival. [...]

  • The Sleepwalkers

    Toronto Film Review: 'The Sleepwalkers'

    Argentine writer-director Paula Hernández likes to explore what happens when characters from different worlds are thrown together. In her latest, “The Sleepwalkers,” which world-premiered in Toronto’s Platform competition before moving on to San Sebastian, the focus is on a discontented mother and her sullen, newly pubescent teen daughter, as they spend a New Year’s holiday [...]

More From Our Brands

Access exclusive content