‘X Factor’ Stays Sluggish, ‘Million Second Quiz’ Down Again Thursday

ABC's 'Rookie Blue' up with its season finale

UPDATE: Ratings for ABC and CBS came down in the nationals as expected, with the Eye’s “Big Brother” (2.2/6 in 18-49, 6.49 million viewers overall) tying Fox’s two-hour “The X Factor” (2.2/7 in 18-49, 6.87m), which held at its earlier level, as Thursday’s top entertainment series in 18-49.

NBC’s “Million Second Quiz” (1.1/3 in 18-49, 4.16m) was unchanged, but moved ahead in 18-49 over ABC’s repeat “Shark Tank” (1.0/3 in 18-49, 4.26m). At 9, NBC’s repeat of “Hollywood Game Night” (1.0/3 in 18-49, 3.15m) finished ahead of ABC’s original “Wipeout” (0.9/2 in 18-49, 3.00m). And at 10, “Game Night” (1.0/3 in 18-49, 2.91m) tied with ABC’s “Rookie Blue” (1.0/3 in 18-49, 4.71m).

The football game did a 3.8/12 in 18-49 and 8.79 million viewers overall to rule as the night’s No. 1 program in most categories.


The early-season sluggishness for Fox’s “The X Factor” continued Thursday as a two-hour show came in well below its levels of last year and appears to have lost its second hour to CBS’ “Big Brother.”

Meanwhile, the declines continued for NBC’s “The Million Second Quiz,” which saw its lowest numbers yet and finished fourth among the Big Four in adults 18-49 as well as total viewers in the night’s opening hour.

Fox prevailed over its rivals on the night in 18-49 despite winning just a single half-hour in the prelims. NFL Network was expected to lead overall in the same-night numbers with its game between the New York Jets and New England Patriots.

Ratings for ABC and CBS are both expected to be revised downward in the nationals, as their preliminary scores include preemptions in Boston and New York, respectively, for the game.

According to preliminary estimates from Nielsen, “The X Factor” averaged a 2.2 rating/7 share in adults 18-49 and 6.8 million viewers overall, up 5% in 18-49 and 10% in total viewers from its hourlong averages of Wednesday night. The first Thursday hour of “X Factor” a year ago did a 3.1/10 national 18-49 score.

Of positive note for Fox was a nice 19% Wednesday-to-Thursday gain in the show’s core women 18-34 demo (to 2.5/8), a category in which it ranked No. 1 for the night.

CBS opened with a repeat of “The Big Bang Theory” (2.2/8 in 18-49, 8.5 million viewers overall) and the special “CBS Fall Preview” (1.7/5 in 18-49, 6.7 million viewers overall), followed by the final Thursday episode of “Big Brother” (2.6/7 in 18-49, 7.5 million viewers overall) and an encore of “Elementary” (1.2/4 in 18-49, 5.0 million viewers overall). Head-to-head, “Big Brother” beat “X Factor” in the prelims (2.6 to 2.3 in 18-49 and 3.0 to 2.6 in 25-54), though that gap will shrink in the nationals due to the football preemption on WCBS New York for CBS.

At NBC, “Million Second Quiz” (1.1/4 in 18-49, 4.2 million viewers overall) was down for a third straight night; still, it did better than anything else the net has aired in the 8 o’clock hour this summer. It was followed by repeats of “Hollywood Game Night” at 9 (1.0/3 in 18-49, 3.1 million viewers overall) and 10 (1.0/3 in 18-49, 2.9 million viewers overall), with the gameshow matching its 10 p.m. original of two weeks ago.

ABC’s numbers will come down in the nationals due to football, but a repeat of “Shark Tank” (1.3/4 in 18-49, 5.1 million viewers overall) and originals of “Wipeout” (1.3/4 in 18-49, 4.3 million viewers overall) and “Rookie Blue” (1.4/4 in 18-49, 5.7 million viewers overall) were all up from last week. “Rookie Blue,” which was airing its season finale, should finish above the 1.0 demo rating it did a week ago.

Preliminary 18-49 averages for the night: Fox, 2.2/7; CBS, 1.9/6; ABC, 1.4/4; Univision, 1.3/4; NBC, 1.0/3; Telemundo, 0.4/1; CW, 0.2/1.

In total viewers: Fox, 6.8 million; CBS, 6.7 million; ABC, 5.1 million; NBC, 3.4 million; Univision, 3.3 million; Telemundo, 1.1 million; CW, 0.7 million.

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