According to Nielsen, “Masters of Sex” (pictured) averaged 1 million viewers in its regular timeslot and a cume of 1.4 million for its two airings — on par with the opening-night tally for “Homeland.”
“Homeland” drew about 1.9 million for its regular-timeslot airing Sunday and about 2.6 million when counting its quickie repeat later that night.
“Homeland” launched in October 2011 with 1.1 million and then capped its season in December with 1.7 million. Its second season a year ago drew 1.7 million and the show then peaked with its penultimate episode of the season, with 2.3 million.
“Ray Donovan” remains Showtime’s biggest series premiere to date, drawing 1.35 million viewers.
According to Showtime, more than 1 million viewers sampled the “Masters of Sex” premiere, which was offered two weeks prior to its premiere across multiple platforms, including select television providers On Demand channels and websites, on Showtime on Demand and Showtime Anytime. Online viewing data will be available in the upcoming weeks.