The Latin Grammy Awards averaged a solid 4.6 million viewers for Univision on Thursday night, and as usual was particularly strong in markets with heavy Hispanic populations.
According to Nielsen, Univision was the No. 1 broadcast station in primetime Thursday among adults 18-49 in Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento. And in total viewers, it was on top in Los Angeles, Miami and Houston.
Overall, Univision was the No. 3 network on Thursday in adults 18-49 (1.9 rating, ahead of NBC and Fox) and No. 2 in adults 18-34 (1.8, just a sliver behind ABC).
According to Nielsen SocialGuide, @LatinGrammys was the most mentioned program account across all of Twitter TV.
This year’s show from Las Vegas, featuring the biggest names in Latin music, was down a bit from last year’s telecast, which averaged nearly 5 million total viewers and a 2.1 rating in adults 18-49.
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