Zodiak Americas has tapped Stefanie Gelinas as senior veep of the U.S. outpost of Zodiak Media’s Creativity & Innovation Unit.

The C&I Unit connect Zodiak Media’s producers from 45 shingles and identifies projects with international format potential, and helps develop these projects. Gelinas will oversee the LA-based think tank, and is seeking a veep of development to join her team this year.

Before joining Zodiak, Gelinas has served as veepee of development for Endemol Germany, VP of development and strategy at FremantleMedia, and managing director of Talpa Content USA.

“For a company our size, it’s essential that we have a team like the C&I Unit to connect the different parts of the group together in a creative dialogue,” said Jonny Slow, CEO of Zodiak Americas. “With her background in international format development and sales, Stefanie is the perfect addition to the C&I Unit.”

Natalka Znak, topper of Zodiak USA, added: “Having Stefanie here will ensure that we get the best ideas and formats from the group to the American market.”