WWE has reached a recent milestone, with its programming watched by 20 million unique people in a single week, the company said.
While the number is not an historic record, it is a key stat for a program producer at a time when viewers, especially young men, are getting harder to reach by broadcasters and attract each week to their series.
The 20 million figure counts unique viewers across all of its series, including “SmackDown” on Syfy; the special broadcast of “WrestleMania 29” on NBC; new reality show “Total Divas” on E!; “Raw” on USA Network; and “Main Event” on ION Television.
Altogether, when added up, they are higher than the Nielsen average most often used because they count people who tuned in to a show for only six minutes. Nielsen typically releases those stats two days after a show airs.
“WrestleMania 29” first aired as a PPV in April, with the event taking place from New Jersey’s MetLife Stadium.
The special airing on NBC improved the network’s ratings by 39% with males 18-49 during the time period over the past four weeks and was watched by more than 3 million, ranking No. 1 among most male demos.
“SmackDown” was the most watched program on cable among all males on Aug. 2. Show drew 4.3 million uniques.
“Total Divas,” airing Sundays on E!, grew viewership in its second week on Aug. 4, and was up in most key demos, including 18-49 by 4%, 18-49-year-old women (5%) and total viewers (14%). It was the most watched unscripted series for the time period. Series episode was repeated several times during the week.
“Monday Night Raw,” on Aug. 5, also attracted 8 million unique views and was watched by more 18-34-year-old males than any other program on broadcast TV.
And “WWE Main Event,” airing Wednesdays on ION Television, was watched by more viewers than every program on The CW, AMC, Spike TV or Bravo, WWE said.