WE tv Builds Scripted Division, Appoints Cheryl Bloch Senior Vice President

Bloch's resume includes development and programming positions at Fox, Universal Studios, Brand/Falsey Prods.

Though WE tv is currently known for femme-forward reality fare, the AMC Networks cabler has major plans of expanding into scripted programming, and has appointed a new exec to lead the charge.

Cheryl Bloch has been named senior vice prez of scripted programming, WE tv announced today. She will report to the net’s recently hired prez Marc Juris, and be based in AMC Networks’ Santa Monica office.

In her new post, Bloch will scout, develop and produce scripted series, working with scribes, producers and studios on all aspects of a project. Bloch previously served as a consultant to WE tv, helping the net greenlight its first scripted series, “The Divide.” The drama, written by Richard LaGravanese and co-created by La Gravanese and Tony Goldwyn, will roll out next year. She also helped build WE’s development slate of scripted projects.

Before joining WE, Bloch was senior veep at Jennilind Prods., and has served as vice prez of drama development at Fox, where she developed shows including “24” and “Boston Public.”

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