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VH1’s ‘Love & Hip Hop Atlanta’ and ‘Hit the Floor’ Finish Big

Ratings for VH1’s “Hit the Floor” went through the roof on Monday as the cheerleader drama wrapped its rookie season with best-yet scores. It held onto a good chunk of its lead-in from the strong “Love & Hip Atlanta 2,” summer’s top cable series in young adults.

Just the second scripted series ever for VH1, “Hit the Floor” averaged a 1.4 rating/4 share in adults 18-49 and 2.62 million viewers overall in Monday’s opening hour. This marked the show’s third straight week of gains and represents a roughly 70% improvement from its Memorial Day premiere.

The already-renewed “Hit the Floor” is neck and neck with USA’s “Graceland” as the summer’s top new scripted series on cable in adults 18-49, but its real strength lies in the young-female demos. In women 18-34, its 2.8 rating/8 share was a competitive second to ABC’s “The Bachelorette” (3.4/10) on all of television for Monday.

Hit the Floor” had a very potent lead-in from “Love & Hip-Hop Atlanta” (2.3/8 in 18-49, 4.15m), which was cable’s No. 1 show in all 18-49 and other demos. It was up 15% in the demo and 10% in total viewers vs. its year-ago finale.

This summer, “Love & Hip Hop” is basic cable’s No. 1 series in adults 18-49.

Elsewhere Monday in cable, ABC’s “The Fosters” (0.7/2 in 18-49, 1.88m) hit another high in females 12-34 (2.3/8) one week from its first-season finale. In this demo, only the VH1 pair rated higher on the night for cable.

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