×

USA Network’s ‘Graceland’ Delivers OK Premiere Ratings

Drama series draws 3.3 million viewers against NBA Finals competition

USA Network’s heavily promoted drama “Graceland” got off to an OK start in its Thursday premiere.

The opening night number of 3.31 million viewers was not impressive by USA’s standards but not a fizzle, either. And the 10 p.m. drama had some tough competish from end of Game 1 of the NBA Finals on ABC, which proved a nailbiter between the Miami Heat and San Antonio Spurs.

The ensembler about a group of undercover law enforcement agents who live in a Malibu beach house drew about 1 million viewers in adults 18-49, and 1.1 million viewers in adults 25-54.

USA noted that “Graceland’s” bow was not too far off the average aud delivered by “Suits” (3.47 million) in the same time slot this time last year. Frosh drama “Common Law” opened in May 2012 to 2.47 million viewers and was not renewed for a second season.

Given the NBA competition, “Graceland’s” performance in Nielsen’s Live-plus-7 ratings will be telling. In the run-up to the premiere USA experimented by allowing broad VOD and online sampling of the first episode in the hopes of driving larger auds to subsequent episodes.

More TV

  • Liz Garbus on Why We May

    Liz Garbus on Why The World May Never Know 'Who Killed Garrett Phillips'

    By the time Liz Garbus’s two-part documentary “Who Killed Garrett Phillips?” debuts on HBO, there could be a new public lead in the case of the murdered titular 12-year-old. As least, that’s what many may hope after the new St. Lawrence County district attorney admitted a new tip earlier this spring. Garbus says she would [...]

  • Mike Fleiss

    'Bachelor' Producers in Wait-and-See Mode Amid Police Probe Into Fleiss Incident

    Those working on “The Bachelor” and its sister shows are in wait-and-see mode as a domestic incident involving creator Mike Fleiss continues to be investigated in Kauai, according to sources close to production. The results of the police investigation are still pending, after Fleiss’ wife, Laura Fleiss, had accused him of attacking her in their [...]

  • Variety Cord Cutting Placeholder Cable

    Cable Blackouts Growing More Common, Even If Subscribers Get Angry

    Among media companies, “going dark” was once a matter of last resort. Now it’s an option that is seeing more light. CBS is not currently available on DirecTV or AT&T’s U-verse, the result of a battle over how much the two outlets’ owner, AT&T, ought to pay for the right to send CBS into millions [...]

  • maria elena salinas

    CBS News Names Maria Elena Salinas Contributor

    Maria Elena Salinas, one of the best-known anchors in Spanish-language broadcasting, will join CBS News as a contributor, Susan Zirinsky, the unit’s president, told staffers Monday. Salinas stepped down from her role at Univision at the end of 2017 after an on-air tenure of more than three decades. She is expected to contribute reports across [...]

  • Jonathan Taylor Thomas Ed Asner Elliott

    Jonathan Taylor Thomas, Ed Asner, Elliott Gould Seek SAG-AFTRA Board Seats

    Ed Asner, Elliott Gould and Jonathan Taylor Thomas are seeking SAG-AFTRA national board seats as members of presidential candidate Matthew Modine’s progressive Membership First slate. Asner is the former president of the Screen Actors Guild, serving two terms from 1981 to 1985, and winning five Emmys for his role as Lou Grant and two others [...]

  • Markella Kavenagh

    'Lord of the Rings' Series at Amazon Taps First Cast Member (EXCLUSIVE)

    The upcoming “Lord of the Rings” series at Amazon has made its first casting decision. Variety has learned from multiple sources that Markella Kavenagh is in talks for a role in the upcoming epic fantasy series. Details of Kavenagh’s characters are being kept under wraps, but sources say she would be playing a character named [...]

More From Our Brands

Access exclusive content