×

Upfronts: Sprout To Launch Interactive Show For Kids

Kiddie net to burnish connection to moms in new trade marketing effort

Kiddie-cabler Sprout said it would launch one new original series that would let kids play a game along with the show via tablet or mobile device, as well as three acquired series in the months to come, all part of the net’s upfront development slate.

Sprout, which is owned jointly by NBC Universal, PBS and Apax Funds, aims to cultivate an audience of kids between the ages of 2 and 5 as well as their parents and caregivers. The network does not accept commercials that make their pitches directly to children, only taking those that talk to the parents who presumably watch the programs with them. “We are creating a really meaningful connection with moms and we’re proud of having the highest concentration of moms among kids’ networks,” said Sandy Wax, president of Sprout.

As such, the network is launching a trade marketing campaign aimed at spotlighting its relationship with mothers. Ads will talk about how Sprout makes it possible for moms and kids to share moments together, whether they come from playing an online game or using a mobile app.

The network will renew its “The Chica Show,” all about an animated chicken, for a second season, while launching “ Ruff-Ruff, Tweet and Dave,” billed as “the first ever pre-school game show where kids can play along on a smartphone or tablet.” The three characters are a puppy, a bird and a blue panda, and each episode takes place in a new land, and new questions to the audience help move the action along. Audio watermarking technology is tapped to activate smart phones and tablets so kids can use their devices to select the right answers to the questions. “Ruff-Ruff, Tweet & Dave” is a co-production with Collingwood O’Hare in association with Sparky Animation, Bejuba! Entertainment. It will debut on Sprout in 2014.

Acquired series include “Boj,” an animated series about a five year old Australian marsupial; “Driftwood Bay,” an animated program about a special island existing in the imagination of a little girl named Lily; and “Tree Fu Tom,” an adventure series about a boy who straps on a power belt and transforms into a superhero. “Tree Fu Tom” debuts on Sprout April 22, while the other two are slated to launch in 2014.

Sprout has renewed “LazyTown” for a third season. The show aims to get preschoolers to take part in activity.

More TV

  • Kumail Nanjiani

    Kumail Nanjiani on Not Wanting 'Little America' to Focus on the Political System

    Apple TV Plus’s anthology drama “Little America” may not be about politics, but by telling tales of immigrants in a polarizing time, many people feel there is a political undercurrent to its themes. “It is amazing that we are living in a time where kindness, empathy, humanity and shared experience feels like a political statement,” [...]

  • Apple TV Plus Renews 'Mythic Quest:

    Apple TV Plus Renews 'Mythic Quest: Raven's Banquet' Ahead of Series Premiere

    Rob McElhenney, Charlie Day and Megan Ganz’s “Mythic Quest: Raven’s Banquet” has been renewed for a second season ahead of its series debut, Apple TV Plus announced Sunday. The half-hour comedy follows a team of developers as they navigate the challenges of running a popular video game. It was inspired by McElhenney’s visit to Ubisoft’s [...]

  • Apple TV Plus Home Before Dark

    Apple TV Plus Mystery 'Home Before Dark' Renewed for Season 2 Ahead of Series Premiere

    “Home Before Dark,” Apple TV Plus’ mystery series inspired by the real-life reporting of 9-year-old investigative journalist Hilde Lysiak, has nabbed an early Season 2 renewal ahead of its series premiere on April 3. Directed and executive produced by Jon M. Chu and created by showrunners and exec producers Dana Fox and Dara Resnik, the [...]

  • 911 Lone Star rob Lowe

    '9-1-1: Lone Star': TV Review

    In some ways, Rob Lowe is a fit for the Ryan Murphy universe. Something about his actorly vanity — so much a part of his star persona that it tends to impact every project he works on — feels lurid and unseemly in exactly the bad-taste way as does much of Murphy’s work. A plotline, [...]

  • Asa Butterfield in Netflix's Sex Education

    Netflix & Sky Strike Multi-Year Deal To Keep Streamer On Service

    Comcast-owned pay-TV operator Sky and Netflix have hammered out a new multi-year deal to keep content from the streaming giant on the service.  Under the new deal, customers of Sky’s set-top box service Sky Q will have the option to opt in for Netflix’s basic plan, which is priced locally at £5.99 ($7.99) per month. [...]

  • Paradigm Agency Cuts 30 Staff Positions,

    Paradigm Agency Cuts 30 Staff Positions, Mostly in Music

    Paradigm has made a significant cut to its staff, laying off about 30 agents and support staff or 4% of its employees, Variety has confirmed. Sources said most of the layoffs were in the music area at the agency and took place Friday.. Paradigm, which had about 700 employees prior to the layoffs, had no [...]

  • Edward Burns'Alex Cross' film premiere, Los

    Edward Burns Dramedy, Blumhouse TV Docuseries in Development at Epix

    Epix is eyeing some potential new additions on both the scripted and unscripted front. Network president Michael Wright unveiled Epix’s development slate, which includes two scripted projects and three prospective docuseries, at its Television Critics’ Association winter press tour day. One of the two scripted series hails from Edward Burns who is best known for [...]

More From Our Brands

Access exclusive content