×
You will be redirected back to your article in seconds

Univision Hits Ratings Milestone with July Sweeps Win

Spanish-lingo net ranks No. 1 among all outlets in adults 18-49 and adults 18-34 demos

Univision is on pace to end the July sweeps in the numero uno spot, a milestone for the U.S. Hispanic network. Market leader expects to dominate July sweeps primetime among both Adults 18-49 and Adults 18-34 demos, in broadcast or cable.

The summer tends to be a slow period for the general market, with new seasons normally slated to launch in the Fall, but as Univision Prexy-CEO Randy Falco pointed out, dominating July has become more significant now that “other networks are investing more than ever in summer programming.” There has been more original programming on ABC, CBS and NBC (including scripted), but the general downslide of these networks has caught up with the Big 4, while Univision continues with 100% originals.

“Univision has become known for airing first-run primetime programming every night, 365 days each year,” said Univision Networks Prexy Cesar Conde.

Univision’s July 2013 sweep is a 6% jump from July of the previous year among Adults 18-49 while ABC (-24%), Fox (-20%) and NBC (-12%) were down by double-digits.

SEE MORE: Univision Tops Major Broadcasters in Demo for Second Straight Week

Overall however, Univision ends July in the number 4 position among Total Viewers +2, ahead of Fox. Univision also finished fourth, ahead of NBC, in the February sweeps.

“Our audience has high expectations for us to deliver on the promise to bring them the best telenovelas, variety, news and sports programming, and our track record shows the result,” said Conde.

Univision’s July viewership got a major boost from its 10th annual “Premios Juventud” on July 18, which reached nearly 10 million viewers who tuned in to all or part of the youth awards program.

Long-running variety show “Sabado Gigante” (“Giant Saturday”) reported year-over-year audience growth in July 2013, across all demos.

Telenovela “Amores Verdaderos” (“True Love”), which wraps its nine-month run on Sunday (July 28), has outperformed first-run airings of English-language shows in the Adult 18-34 and 18-49 demos. These include ABC’s entire line-up, such as “The Bachelorette” and “Castle”; CBS’s entire line-up including “Big Brother 15” and “Under the Dome”; NBC’s “American Ninja Warrior” and Fox’s “So You Think You Can Dance.”

More TV

  • NCIS Los Angeles and NCIS New

    'NCIS: Los Angeles' and 'NCIS: New Orleans' Renewed at CBS

    CBS has renewed “NCIS: Los Angeles” for an 11th season, and “NCIS: New Orleans” for a sixth season. Both action drama are spinoffs of “NCIS,” which was renewed in early April. “NCIS: Los Angeles” follows a Naval Criminal Investigative Service division based in the City of Angels that is tasked with catching dangerous and elusive [...]

  • BRAZILIAN FLAGFRENCH OPEN TENNIS, PARIS, FRANCE

    Brazil’s Ancine Freezes Incentives, Threatening Film-TV Industry Paralysis

    Brazil’s Ancine agency, its foremost public-sector source of film funding, has frozen all of its incentive programs, potentially near paralyzing new production in Latin America’s biggest film-TV industry. The dramatic decision, which has left Brazil’s industry is a state of shock and intense fear for its future, comes as it has taken further hits. In [...]

  • TV Shows to Watch the Week

    TV Shows to Watch the Week of April 22, 2019: 'Gentleman Jack' and the NFL Draft

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Gentleman Jack” debuts on HBO, and “Kobra Kai” season two drops on YouTube [...]

  • Steve Golin The Revenant Spotlight Producer

    Steve Golin, Prolific Producer and Founder of Anonymous Content, Dies at 64

    Steve Golin, an Oscar-winning producer who was founder and CEO of Anonymous Content, has died of cancer. He was 64. Golin was a pioneer in blending the business of talent management with production. Anonymous Content, which Golin founded in 1999, worked with a stable of big name artists such as Steven Soderbergh, Emma Stone, Edgar [...]

  • The Iron Throne, which has been

    'Game of Thrones': Six Books for Fans to Read

    As the final season of “Game of Thrones” draws to a close, we’ve found six best-selling books that keep the stories of Westeros and beyond alive. From the original novels that inspired the hit HBO show, to collectible tomes that highlight behind-the-scenes secrets, these books make a great addition to your bookcase, whether you’re a [...]

  • CBS Sports, WNBA Strike TV Deal

    CBS Sports, WNBA Strike TV Deal

    CBS Sports and the WNBA struck a new deal to televise some of the league’s games, widening exposure for professional women’s basketball in the U.S. Under terms of the deal, CBS Sports Network will broadcast 40 live WNBA games in primetime and on weekends, starting Saturday May 25 as the league’s 2019 season gets underway. [...]

  • Robin Roberts Omarosa

    Disney Makes Big Play to Stay in NFL's TV-Football Game

    Robin Roberts is moving this week from mornings on ABC to primetime. And while the shift is temporary, the business machinations behind it are likely to continue. Roberts, best known for her regular appearances on “Good Morning America,” will serve this Thursday as an important presence on one night of ABC’s multi-evening coverage of the [...]

More From Our Brands

Access exclusive content