×
You will be redirected back to your article in seconds

Univision Hits Ratings Milestone with July Sweeps Win

Spanish-lingo net ranks No. 1 among all outlets in adults 18-49 and adults 18-34 demos

Univision is on pace to end the July sweeps in the numero uno spot, a milestone for the U.S. Hispanic network. Market leader expects to dominate July sweeps primetime among both Adults 18-49 and Adults 18-34 demos, in broadcast or cable.

The summer tends to be a slow period for the general market, with new seasons normally slated to launch in the Fall, but as Univision Prexy-CEO Randy Falco pointed out, dominating July has become more significant now that “other networks are investing more than ever in summer programming.” There has been more original programming on ABC, CBS and NBC (including scripted), but the general downslide of these networks has caught up with the Big 4, while Univision continues with 100% originals.

“Univision has become known for airing first-run primetime programming every night, 365 days each year,” said Univision Networks Prexy Cesar Conde.

Univision’s July 2013 sweep is a 6% jump from July of the previous year among Adults 18-49 while ABC (-24%), Fox (-20%) and NBC (-12%) were down by double-digits.

SEE MORE: Univision Tops Major Broadcasters in Demo for Second Straight Week

Overall however, Univision ends July in the number 4 position among Total Viewers +2, ahead of Fox. Univision also finished fourth, ahead of NBC, in the February sweeps.

“Our audience has high expectations for us to deliver on the promise to bring them the best telenovelas, variety, news and sports programming, and our track record shows the result,” said Conde.

Univision’s July viewership got a major boost from its 10th annual “Premios Juventud” on July 18, which reached nearly 10 million viewers who tuned in to all or part of the youth awards program.

Long-running variety show “Sabado Gigante” (“Giant Saturday”) reported year-over-year audience growth in July 2013, across all demos.

Telenovela “Amores Verdaderos” (“True Love”), which wraps its nine-month run on Sunday (July 28), has outperformed first-run airings of English-language shows in the Adult 18-34 and 18-49 demos. These include ABC’s entire line-up, such as “The Bachelorette” and “Castle”; CBS’s entire line-up including “Big Brother 15” and “Under the Dome”; NBC’s “American Ninja Warrior” and Fox’s “So You Think You Can Dance.”

Popular on Variety

More TV

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Samsung Makes Bid to Keep Viewers

    Samsung Makes Bid to Keep Viewers From Skipping Fox Ad Breaks

    Fox is hoping to knit together the seconds-long divide between a TV program and the commercials that support it. During ad breaks for a few football broadcasts, tomorrow’s run of the Emmys and Wednesday’s season premiere of “The Masked Singer,” the network will kick off ad sessions with special show promos that display artistic renderings [...]

  • Patria

    HBO Europe Unveils ‘Patria’ Footage to Captive San Sebastian Audience

    SAN SEBASTIAN — Amid large expectation, HBO Europe has revealed first footage giving a first sense of tone and pace of its Spanish original series “Patria.” A packed-to-overflowing press conference on Saturday morning at the San Sebastian Festival can be read as one sign of the potential popularity of the eight-part series. The panel sneak-peek [...]

  • Topic Studios

    Layoffs Hit Topic Studios as TV Division Relocates to West Coast (EXCLUSIVE)

    A small round of layoffs has hit Topic Studios this week in the television division, insiders familiar with the company told Variety. One of the insiders said three executives at the New York-based producer and distributor are out: senior vice president of scripted programming and Viacom alum Lisa Leingang, vice president of development Mona Panchal [...]

  • Peter Weber and Mike Johnson

    'The Bachelor's' Mike Johnson on Diversity and New Leading Man Peter Weber

    ABC named its newest star of “The Bachelor” this week, officially making Peter Weber the leading man for Season 24 of the long-running dating show. Social media backlash ensued following the announcement due to ABC’s selection lacking diversity, yet again. Since the dating franchise began in 2002, there has been only one “Bachelorette” of color [...]

  • ABC Studios Logo

    ABC Studios Head of Alternative Fernando Hernandez Exits

    ABC Studios’ head of alternative Fernando Hernandez has departed from his post at the Disney-owned television studio, a source familiar with the situation told Variety. The Hollywood Reporter first reported the news. Hernandez’s exit follows an executive shuffling at the top in recent months that has included the departure of Amy Hartwick, ABC Studio’s head [...]

  • Rob Cowan, Greg Silverman'The Conjuring 2'

    Greg Silverman’s Stampede, School of Rock Team for Unscripted Series (EXCLUSIVE)

    Former president of Warner Bros. Pictures Greg Silverman is partnering with School of Rock through his content creation company Stampede. The collaboration with the music school will create exclusive content, starting with the development of an unscripted series.  School of Rock operates a network of performance-based education franchises that offer students of all ages guidance [...]

More From Our Brands

Access exclusive content