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Univision Makes It Four Straight Weekly Victories in Key Demo

Net's all-original lineup too much for the Big Four, who still air plenty of repeats in summer

The Major League Baseball All-Star Game on Fox may have been last week’s top program among young adults, but it alone wasn’t enough to carry the net to victory. Instead, Univision and its popular weeknight novelas proved too much once again.

Univision, which also got a boost from its annual youth awards show, stretched its primetime winning streak in the adults 18-49 to an unprecedented four straight weeks and will finish on top in a sweeps month — July is the least-followed of the four throughout the year — for the first time. The Spanish-language leader had broken through with another milestone earlier this year when it placed fourth in 18-49 for the first time in a February sweep (ahead of NBC).

ABC, CBS, NBC and Fox have a particularly tough time keeping up with Univision in the summer, as the latter airs all-original programming. And while the Big Four have increased their original output this summer, they still air plenty of repeats.

Overall for the July 15-21 frame, according to Nielsen estimates, Univision led in adults 18-49 with a 1.5 rating/5 share, edging past Fox (1.4/5), which was followed by CBS and NBC (both at 1.2/4), ABC (0.9/3) and top cabler TBS (0.8/3). Fox eked ahead in adults 25-54 while CBS ruled in total viewers.

For Univision, “Porque El Amor Manda” (Because Love Rules) ranked No. 1 across the week in the 8 o’clock hour in adults 18-49 (1.6 rating), and “Amores Verdaderos” (True Love) did the same at 9 o’clock (2.1).

And on Thursday, Univision preempted its novelas to air “Premios Juventud” (2.1/7 in 18-49, 4.96m), which won the night in 18-49. Featuring performances by Jennifer Lopez (above), Pitbull and other top artists, the Youthfulness Awards show was up over last year by more than 20% in key categories.

Fox finished close behind Univision thanks to Tuesday’s MLB All-Star Game (3.2/10 in 18-49, 10.96m), which drew numbers nearly identical to last year. On the series side, it was led by “MasterChef” (2.2/7 in 18-49, 5.69m) and “Hell’s Kitchen” (2.1/7 in 18-49, 4.90m), both of which ranked second in their timeslots.

CBS saw all three editions of “Big Brother” rise week-to-week, with Sunday’s episode posting the show’s best numbers of this summer (2.5/7 in 18-49, 6.91m). And “Under the Dome” (2.7/8 in 18-49, 11.13m) was flat in 18-49 and up in 25-54 and total viewers week-to-week.

The next closest ad-supported scripted program in 18-49 for the week was 1 full point lower than “Dome” — a 1.7 rating for a repeat of CBS’ “The Big Bang Theory.”

At NBC, “America’s Got Talent” dominated its Wednesday hour (2.9/9 in 18-49, 11.18m) and was the week’s most-watched primetime program overall, while Tuesday’s edition (2.5/7 in 18-49, 10.06m) held tough despite competition from baseball’s All-Star Game.

Original drama “Siberia” continues to struggle on Monday (0.8/2 in 18-49, 2.36m). In their second outings, both Wednesday drama “Camp” (1.3/4 in 18-49, 4.17m) and Thursday’s “Hollywood Game Night” (1.2/4, 3.92m) were down a bit from their premieres.

ABC’s lone representative in the top 20 was Monday’s “The Bachelorette” (1.8/6 in 18-49, 6.63m), which continues to perform below last year’s pace. Each of the net’s four new summer series — “Mistresses,” “The Lookout,” “Motive” and “Whodunnit?” — settled for a 3 share in 18-49.

CW had some rare good summer ratings news with the premiere/return of “Whose Line Is It Anyway,” now hosted by Aisha Tyler. It averaged a 1.1/4 in 18-49 and 2.92 million viewers overall for its 8 o’clock half-hour and then grew a smidge (1.2/4, 2.99m) for its second. This was CW’s best unscripted series premiere in adults 18-34 (1.2/4) since January 2009, and the best for any series premiere on the network since September 2011.

And at Telemundo, Sunday talent show “La Voz Kids” drew 2.4 million viewers, beating Univision head-to-head.

Disney Channel’s “Teen Beach Movie” (1.3/5 in 18-49, 8.39 million viewers overall) was Friday’s most-watched program and also beat everything on basic cable and the Big Four in 18-49.  It’s the network’s biggest success with an original movie premiere in more than four years and overall ranks as Disney’s No. 3 movie ever in tyke demos, behind only “High School Musical 2” and “Wizards of Waverly Place: The Movie.”

“Teen Beach” easily became the No. 1 cable telecast of the year across kids 2-11 (4.6 million), kids 6-11 (3.9 million) and tweens 9-14 (3.4 million) and also stands as the top-rated scripted telecast on all of television for 2013.

It provided a strong lead-in for new sitcom “Liv and Maddie,” which drew 5.78 million in advance of its regular-timeslot premiere on Sept. 15.

TLC’s “Here Comes Honey Boo Boo” as it kicked off its second season on Wednesday (1.0/3 in 18-49, 2.88m average for its two half-hours), with its 9:30 p.m. seg standing as cable’s No. 1 show of the night in women 18-49  (1.4/4).

Hallmark Channel was pleased with the performance of original series “Debbie Macomber’s Cedar Cove,” which premiered Saturday night with 2.62 million viewers, including 304,000 adults 18-49 and about 500,000 adults 25-54.

TNT’s “Falling Skies” was the week’s No. 1 scripted original cable series in 18-49 (1.3/4), followed by VH1’s “Hit the Floor” and BET’s “The Game” (both 1.2/4).

The week’s top unscripted cable series in 18-49 were VH1’s “Love & Hip-Hop Atlanta” (1.9 rating/6 share) and Discovery’s “Naked & Afraid” and E!’s “Keeping Up With the Kardashians” (both at 1.4/4).

“Naked & Afraid” was the No. 1 unscripted cable program on Sunday night in men 18-49 (1.5/5) and 25-54 (2.0/6). And on Tuesday, “Deadliest Catch” (0.9/2 in 18-49, 2.41m) boosted Discovery to No. 1 in cable in men 25-54.

The most-watched scripted series on cable were TNT’s “Rizzoli & Isles” (5.22 million) and “Major Crimes” (5.06 million), with the latter hitting a season high.

In its second week, HBO’s “The Newsroom” dropped to 1.88 million for its regular-slot airing — down from last week but up from the second episode of its premiere season. Lead-in “True Blood” drew 4.47 million and a 2.4 rating in 18-49.

Over at Showtime, newcomer “Ray Donovan” (1.52 million) and veteran “Dexter” (2.47 million) were both up a bit from the previous week.

WEEK’S TOP PROGRAMS

Adults 18-49
1.  MLB All-Star Game (Fox), 3.2/10
2.  America’s Got Talent-Wednesday (NBC), 2.9/9
3.  Under the Dome (CBS), 2.7/8
4.  Home Run Derby (ESPN), 2.6/8
5.  Big Brother-Sunday (CBS), 2.5/8
5.  America’s Got Talent-Tuesday (NBC), 2.5/7
7.  Big Brother-Thursday (CBS), 2.4/8
7.  True Blood (HBO), 2.4/7
9.  Big Brother-Wednesday (CBS), 2.2/8
9.  MasterChef (Fox), 2.2/7
—————
11.  Hell’s Kitchen (Fox), 2.1/7
12.  America’s Got Talent-Wednesday (NBC), 1.9/7
12.  Love & Hip-Hop Atlanta (VH1), 1.9/6
14.  The Bachelorette (ABC), 1.8/6
15.  The Big Bang Theory (CBS), 1.7/7
16.  American Ninja Warrior (NBC), 1.6/5
16.  WWE Raw (USA), 1.6/5
18.  Two and a Half Men-r (CBS), 1.5/5
18.  Family Guy-r (Fox), 1.5/4
20.  The Simpsons (Fox), 1.4/5
20.  Naked & Afraid (DISC), 1.4/4
20.  Keeping Up With the Kardashians (E!), 1.4/4

Total Viewers (in millions)
1.  America’s Got Talent-Wednesday (NBC), 11.18
2.  Under the Dome (CBS), 11.13
3.  MLB All-Star Game (Fox), 10.96
4.  America’s Got Talent-Tuesday (NBC), 10.06
5.  NCIS-r (CBS), 8.76
6.  Teen Beach Movie (Disney), 8.39
7.  60 Minutes (CBS), 7.79
8.  America’s Got Talent-Wednesday (NBC), 7.65
9.  The Big Bang Theory-r (CBS), 7.23
10.  Big Brother-Sunday (CBS), 6.91
——————
11.  Big Brother-Thursday (CBS), 6.70
12.  Home Run Derby (ESPN), 6.65
13.  The Bachelorette (ABC), 6.63
14.  Big Brother-Wednesday (CBS), 6.44
15.  CSI-r (CBS), 6.17
16.  Two and a Half Men-r (CBS), 6.16
17.  NCIS: Los Angeles-r (CBS), 6.09
18.  Liv and Maddie (Disney), 5.78
19.  MasterChef (Fox), 5.69
20.  Mike & Molly-r (CBS), 5.30

WEEK’S TOP NETWORKS
(in millions)

Total Viewers
CBS    5.54
NBC   4.58
Fox   4.29
UNI   3.71
ABC   3.67
DIS    3.23
USA   2.63
TNT   2.33
HIST  2.02
TBS   1.86

Adults 18-49
UNI   1.88    (1.5 rating/5 share)
Fox   1.81     (1.4/5)
CBS    1.52    (1.2/4)
NBC   1.47   (1.2/4)
ABC   1.18    (0.9/3)
TBS    1.04
USA   0.96
ESPN   0.84
TNT    0.76
ADSM  0.74

Adults 25-54
Fox   1.99    (1.7 rating/5 share)
CBS   1.94    (1.6/5)
NBC  1.79   (1.5/4)
UNI  1.77   (1.5/4)
ABC   1.45  (1.2/4)
USA   1.02
TBS    0.98
TNT   0.88
ESPN  0.88
HIST   0.86

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