×
You will be redirected back to your article in seconds

Univision Expects To Wrap TV Upfront With Volume Increase

Spanish-language net stays on pace with English-language rivals

Spanish-language broadcaster Univision has kept pace with its English-language competitors in the current “upfront” market and expects to close with increased ad-dollar volume, according to a person familiar with the situation.

This person said Univision was more than 75% complete with its upfront negotiations, compared to being at the half-way mark at the same point in 2012. The network has been able to secure deals with the cost of reaching 1,000 viewers increasing between 5% and 6%, this person said.

Volume is expected to rise 15% over last year’s total of advance ad commitments. The network’s 2012 volume could not be immediately determined. Univision’s ad revenue in 2011 rose 16.7% to about $2.18 billion, according to Kantar Media, though upfront volume is typically not an indicator of 52-week revenue.

Univision has made an aggressive pitch to take share from the English-language networks, particularly because it has won some notable victories over NBCUniversal’s NBC in audiences between the ages of 18 and 49 in the most recent season. Ironically, the network’s chief executive officer is Randy Falco, a veteran NBCU exec, and its ad-sales efforts are led by two longtime members of NBCU’s ad-sales team, Keith Turner and Steven Mandala.

More TV

  • Prince Albert II of Monaco (C),

    Jessica Alba, Gabrielle Union's 'L.A.’s Finest' Opens Monte Carlo TV Festival

    Prince Albert II of Monaco opened the 59th Monte Carlo Television Festival on Friday at a glittering ceremony at the principality’s Grimaldi Forum attended by Gabrielle Union and Jessica Alba. The Hollywood actresses presented the French premiere of their action cop series “L.A.’s Finest,” which has just been renewed for a second season. “You typically [...]

  • Gabrielle Union and Jessica Alba'L.A.'s Finest'

    Jessica Alba, Gabrielle Union Speak About Horrific 'L.A.’s Finest' On-Set Accident

    Actresses Gabrielle Union and Jessica Alba spoke about how the horrific accident on the set of their action cop series “L.A.’s Finest” affected them and the crew at the 59th Monte Carlo Television Festival Saturday. They also paid tribute to the main victim of the incident, executive producer/co-showrunner Brandon Sonnier, whose leg was amputated below [...]

  • Emmys: How a Social Media Campaign

    How a Social Media Campaign to Game the Emmys Led to This Week's 'Block Voting' Scandal

    The Television Academy’s “block voting” controversy has quickly become the talk of Emmy season — and that appears to have been the org’s point. According to multiple insiders, the number of people disqualified from voting in this year’s competition is believed to be small, only around three members (out of nearly 25,000 members overall). But [...]

  • No Merchandising. Editorial Use Only. No

    TV News Roundup: Hulu Drops Trailer for 'Veronica Mars' Revival (Watch)

    In today’s roundup, Hulu dropped the official trailer for the “Veronica Mars” revival and HBO revealed more cast members for “Lovecraft Country.” FIRST LOOKS Hulu has dropped the official trailer for its revival of “Veronica Mars,” set to premiere on July 26. The series will bring back most of the original cast, including Kristen Bell, Jason [...]

  • Dan Stevens

    'Legion' Star Dan Stevens Says His Character Would Fight Thanos, 'Wreak Havoc' in MCU

    Dan Stevens said his powerful, telepathic mutant Legion would do some serious damage if he ever crossed over from the eponymous FX series into the Marvel Cinematic Universe. “Legion would wreak havoc. He’d probably take on Thanos, let’s see that,” he told Variety on the red carpet at the premiere of the trippy, mind-bending superhero series [...]

  • Viacom CEO Bob Bakish

    Bob Bakish Talks Pluto TV, Netflix and CBS-Viacom Merger Rumors

    Viacom CEO Bob Bakish knows that a lot of his peers are in the original content space in streaming, but he believes the company’s ad-supported free service Pluto TV is better off relying on Viacom’s library of content. “We can debate a lot of things about the future, but in the near term, the opportunity [...]

More From Our Brands

Access exclusive content