NBCUniversal’s Hispanic unit Telemundo Media has bolstered its exec ranks with two programming appointments.

Jesus Torres Viera has signed on as exec VP of programming and content, while Daniel Cubillo has been named veep of nonscripted content development. News follows the recent tapping of former Univision CEO Joe Uva as chairman of NBCU’s newly created Hispanic Enterprises and Content division, including Telemundo and other assets.

Torres Viera, a programming vet who previously worked for Sony’s Latin American channel, reports to Telemundo prexy Emilio Romano. Cubillo, who joins Telemundo from Univision, reports to Viera. Both execs will be based in Miami.

Still running a distant second to market leader Univision, Telemundo has forged recent programming pacts to close the gap. This month, Telemundo inked a multiyear deal for broadcast rights to a slew of Lionsgate pics, including “The Hunger Games.” Other Lionsgate pics include “The Last Stand,” “The Three Musketeers” and 16 other titles.

Movies helped Telemundo deliver its best January in network history among total viewers and adults 18-49. Original programs “La Patrona,” “Caso Cerrado Edicion Estelar,” “El Rostro de la Venganza” and blockbusters “Ice Age” and “Transformers” boosted the network’s auds in January by 3% with 1,381,000 total viewers and by 4% among 726,000 adults 18-49, according to Nielsen.

Telemundo is also partnering with NBCU’s movie ticket service Fandango to launch Fandango Cine, the first comprehensive and dedicated digital offering aimed at U.S. Hispanic movie buffs. Slated to launch later this year, Fandango Cine will be integrated into the websites of Telemundo and Mun2, offering movie-related content in Spanish.