TCA: Bob Greenblatt: Broadcast is ‘Bastard Child’ of TV

Exec expresses frustration at cable vs. broadcast dynamic

NBC Entertainment honcho Bob Greenblatt came to the Television Critics Assn. press tour armed with stats that indicate NBC’s progress during the past season.

But when pressed by reporters Greenblatt was quick to express frustration at the lack of respect given to broadcast fare creatively vis a vis cable competition. He cited the lack of Emmy nominations traction for NBC’s family drama “Parenthood” as a prime example. The show was high on many critics lists of undeserved snubs in this year’s Emmy derby.

“The bastard child is now broadcast television,” Greenblatt said. “Our peers in the industry don’t look at the work we do – they look at the shiny new bulb in the cable world. Cable can do things we can’t do. It’s just a facto of life.”

Greenblatt recognized the irony of his comments given his previous incarnation as head of Showtime, where he made the pay TV outlet a player with edgy shows like “Dexter” and “Weeds.”

“I wish we could get more respect for the work we do,” Greenblatt said referring collectively to the broadcast nets.

He also noted the disparity between broadcasters that serve up far more new shows than most cable nets in a given year.

“If we could put on one show a year, trust me, it’d be the best show you ever saw,” he said.

More TV

  • Bruce Springsteen on Broadway

    Bruce Springsteen's Broadway Show Set as Netflix Special

    NBC Entertainment honcho Bob Greenblatt came to the Television Critics Assn. press tour armed with stats that indicate NBC’s progress during the past season. But when pressed by reporters Greenblatt was quick to express frustration at the lack of respect given to broadcast fare creatively vis a vis cable competition. He cited the lack of […]

  • Best Comic-Con 2018 Panels: 'Walking Dead'

    Comic-Con 2018's Can't-Miss Panels

    NBC Entertainment honcho Bob Greenblatt came to the Television Critics Assn. press tour armed with stats that indicate NBC’s progress during the past season. But when pressed by reporters Greenblatt was quick to express frustration at the lack of respect given to broadcast fare creatively vis a vis cable competition. He cited the lack of […]

  • Jean Segura89th MLB All-Star Game in

    TV Ratings: MLB All-Star Game Holds Steady With Last Year in Early Numbers

    NBC Entertainment honcho Bob Greenblatt came to the Television Critics Assn. press tour armed with stats that indicate NBC’s progress during the past season. But when pressed by reporters Greenblatt was quick to express frustration at the lack of respect given to broadcast fare creatively vis a vis cable competition. He cited the lack of […]

  • ‘CSI’ Alums Launch New Shingle Boilermaker

    ‘CSI’ Alums Launch New Shingle Boilermaker

    NBC Entertainment honcho Bob Greenblatt came to the Television Critics Assn. press tour armed with stats that indicate NBC’s progress during the past season. But when pressed by reporters Greenblatt was quick to express frustration at the lack of respect given to broadcast fare creatively vis a vis cable competition. He cited the lack of […]

  • Good Place, Jack Ryan, Castle Rock

    Comic-Con TV Activations: From 'Jack Ryan' to 'The Good Place'

    NBC Entertainment honcho Bob Greenblatt came to the Television Critics Assn. press tour armed with stats that indicate NBC’s progress during the past season. But when pressed by reporters Greenblatt was quick to express frustration at the lack of respect given to broadcast fare creatively vis a vis cable competition. He cited the lack of […]

  • ‘Marcella’ Producer Lands TV Rights to

    ‘Marcella’ Producer Lands TV Rights to Hot Novel ‘The Doll Factory’ (EXCLUSIVE)

    NBC Entertainment honcho Bob Greenblatt came to the Television Critics Assn. press tour armed with stats that indicate NBC’s progress during the past season. But when pressed by reporters Greenblatt was quick to express frustration at the lack of respect given to broadcast fare creatively vis a vis cable competition. He cited the lack of […]

  • LeBron James Fans toss confetti to

    NBA's Media All-Stars: The Athletes Making Moves in Hollywood

    NBC Entertainment honcho Bob Greenblatt came to the Television Critics Assn. press tour armed with stats that indicate NBC’s progress during the past season. But when pressed by reporters Greenblatt was quick to express frustration at the lack of respect given to broadcast fare creatively vis a vis cable competition. He cited the lack of […]

More From Our Brands

Access exclusive content