Starz Shuffles Encore Content Mix to Draw More Black, Hispanic Viewers

Cable group also targeting baby boomers, horror fans with overhaul

Starz is overhauling the focus of several of its eight Encore themed channels in a bid to draw a more multicultural mix of viewers.

As of Dec. 2, Starz will transform Encore Drama into Encore Black, focusing on pics with African-American themes (starting with a Samuel L. Jackson pic showcase) and TV shows including “What’s Happening,” “Diff’rent Strokes,” “227” and “Amen.”

The existing Encore Espanol will shift from being a Spanish-lingo version of the mothership Encore channel to a lineup of Spanish-lingo movies and other programming from Latin America. Starz will also make it available to MVPDs to bundle in other Spanish-lingo tier offerings.

The Encore Love channel will morph into Encore Classic targeting baby boomers with 1980s and ’90s TV staples and popcorn pics ranging from “American Graffiti” to “Austin Powers.”

The Encore Suspense channel will also add an eight-hour nightly block of horror pics dubbed “The Graveyard Shift.”

“Growth in Latino and Boomer populations and continued over-indexing in TV usage by African-American audiences created marketplace opportunities for us to add incremental consumer value to the Encore services,” said David Baldwin, Starz’s exec VP of program planning.

(Pictured above: Samuel L. Jackson)

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