‘Splash’ Takes Dive, ‘Golden Boy’ Loses Luster on Tuesday

It''s 'The Voice' and little else for NBC; ABC's rising 'Body of Proof' wins the 10 o'clock hour

CBS captured Tuesday night in key demos even though new drama “Golden Boy” fell behind ABC’s “Body of Proof” for the demo lead in the night’s final hour. Earlier, “The Voice” was strong for NBC, standing as the night’s top show among young adults and sending ABC’s diving series “Splash” to a big fall in its second week.

According to preliminary national estimates from Nielsen, “The Voice” averaged a 3.9 rating/12 share in adults 18-49 and 12 million viewers overall, down more than 15% from its two-hour season premiere on Monday (and off  10% if you just count the 8 o’clock hour on both nights) but delivering the top demo score on the night for any series since “NCIS” in mid-January. “The Voice” didn’t make its Tuesday premiere until halfway through its spring season a year ago.

“The Voice” could only do so much to lift NBC’s struggling Tuesday, though, as audience dropped off the rest of the way with comedies “Go On” (2.1/5 in 18-49, 5.6 million viewers overall) and “The New Normal” (1.4/4 in 18-49, 3.6 million viewers overall) and drama “Smash” (1.0/3 in 18-49, 3.1 million viewers overall). “Go On,” which will finish its rookie season on Thursdays, doubled its score from last week but was down from its most recent episode to air behind “The Voice” (2.4). And “Smash,” which will finish its run on Saturdays starting April 6, grew more than 40% week to week (0.3).

The season finale of “The New Normal” is set for next week, with new dating show “Ready for Love” slotted for 9-11 p.m. on Tuesdays starting April 9.

Elsewhere Tuesday, “NCIS” (3.1/9 in 18-49, 18.1 million viewers overall) held up well opposite the debut of “The Voice,” nearly matching last week’s result and standing as Tuesday’s top scripted program in 18-49 and easily the most-watched program overall. “NCIS: Los Angeles” (2.6/7 in 18-49, 14.3 million viewers overall) followed at 9 p.m. with the second of a two-part episode serving as a backdoor spinoff pilot for “NCIS: Red”; it was down 10% from last week but still won the hour. And at 10, “Golden Boy” (1.4/4 in 18-49, 8.1 million viewers overall) posted its lowest demo scores in five Tuesday airings, down 18% from last week and placing second among the broadcasters.

Finishing on top at 10 p.m. this week was ABC’s “Body of Proof” (season-high 1.7/4 in 18-49, 9.6 million viewers overall), which seems to mesh especially well with “Dancing With the Stars,” as the crime drama rose for a second straight week with “Dancing” as its lead-in and could establish itself as a player in the hour. “Body” won in 18-49, 25-54 (2.5/7) and total viewers.

Not so hot for ABC kicking off the night was diving series “Splash” (1.6/5 in 18-49, 6.7 million viewers overall), which was down in the vicinity of 35% from its good debut of last week, but that was prior to the arrival of “The Voice” as it is now one of three unscripted series airing at 8 p.m. opposite CBS biggie “NCIS.” The debut of the “Dancing With the Stars” results show picked up at 9 p.m. (2.3/6 in 18-49, 13.1 million viewers overall), placing second to “NCIS” for the hour but up by about 10% from its first results edition of the fall season.

At Fox, “Hell’s Kitchen” (1.9/6 in 18-49, 4.6 million viewers overall) was off just a tad from last week despite the addition of “The Voice” to the hour, leapfrogging “Splash” for No. 2 among young adults. And from 9 to 10 p.m., “New Girl” (2.2/6 in 18-49, 5.6 million viewers overall) and “The Mindy Project” (1.5/4 in 18-49, 3.6 million viewers overall) beat their NBC comedy competition, which was aided by a strong lead-in from “The Voice.” “New Girl” was in line with last week and remained the night’s top scripted program in 18-34 (2.3/7), while “Mindy” was off a couple of ticks from last week.

CW aired a repeat of the holiday special “Here Comes Peter Cottontail” (0.4/1 in 18-49, 1.1 million viewers overall) and a repeat of “Beauty and the Beast” (0.2/1 in 18-49, 0.7 million viewers overall).

Preliminary 18-49 averages for the night: CBS, 2.4/7; NBC, 2.2/6; ABC and Fox, 1.9/5; Univision, 1.3/4; CW, 0.3/1.
In total viewers: CBS, 13.5 million; ABC, 9.8 million; NBC, 6.6 million; Fox, 4.1 million; Univision, 3.3 million; CW, 0.9 million.

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