SAG-AFTRA has signed a new three-year broadcast contract with TNT and TBS for its SAG Awards kudocast, which showed year-to-year growth in the ratings Sunday.
The announcement signals that the union leadership has decided to retain the SAG Awards moniker. Following the merger of SAG and AFTRA last March, SAG-AFTRA leaders had considered changing the name of the event to the SAG-AFTRA Awards.
The kudocast drew 5.2 million viewers overall and 2.1 million in the 18-49 demo, a 5% improvement over the previous year. TNT and TBS have a 16-year relationship with the SAG Awards. “TNT and TBS’ recognition of the SAG Awards’ unique place in the industry and its wide appeal to the global home audience has helped make it one of the most important events of the awards season,” SAG-AFTRA National Executive Director David White said.
Nearly 3 million viewers watched Sunday’s simulcast on TNT, while 2.3 million tuned in on TBS. Among adults 18-49, it was 1.1 million on TNT and 1 million on TBS.
Among adults 25-54, audience growth was more than 10%.
“The SAG Awards are a perfect fit for TBS and TNT, giving us the opportunity each year to target comedy and drama fans with a star-studded night celebrating the best in television and movie acting,” said TNT, TBC and TCM prexy and programming toppper Michael Wright.